Dr. Delisia Matthews

Assistant Professor, TATM

Email : drmatthe@ncsu.edu
Phone : 919-515-6534
Address : College of Textiles - Room 3319

Dr. Delisia Matthews post image

About

Dr. Delisia R. Matthews is an Assistant Professor in the department of Textile and Apparel, Technology and Management within the College of Textiles. She joined the department Fall, 2015.

Dr. Matthews’ prior academic appointment was with Louisiana State University (LSU) in the Textiles, Apparel Design, and Merchandising department, where she taught Consumer Behavior, Retail Merchandising, and Apparel Entrepreneurship from Fall, 2012 – Spring, 2015. Prior to joining academia, she worked eight years in the marketing research and retail industries for companies such as Procter & Gamble, Nordstrom, and Walmart Corporate Marketing. She frequently incorporates personal examples from her industry experiences within her class lectures. Dr. Matthews was selected as a university-level recipient for the 2017 Outstanding Teacher Award.

Dr. Matthews’ research focuses broadly on consumer behavior. She has investigated various aspects of consumer behavior in relation to apparel/retailing including brand equity, clothing swaps, eco-friendly apparel, fashion trucks, plus-size consumers, African-American consumers, and fashion consumer groups.

Research

  • Consumer Behavior
  • Branding
  • Retailing
  • Fashion Consumer Groups

Academic Degrees

Ph.D., University of North Carolina at Greensboro, 2012
Concentration: Consumer, Apparel, and Retail Studies

M.B.A., North Carolina Central University, 2006
Concentration: Marketing

B.S., Tuskegee University, 2000
Concentration: Marketing

Teaching

  • FTM 282: Introduction to Textile Brand Management & Marketing
  • FTM 387: Textile Brand Communication and Promotions

Recent Publications

Rothenburg, L. & Matthews, D. (2017). Consumer Decision Making When Purchasing Eco-friendly Apparel. *International Journal of Retail and Distribution Management, 45 (4).*

Matthews, D. & Hodges, N. (2016). Clothing Swaps: An Exploration of Consumer Clothing Exchange Behaviors. *Family & Consumer Sciences Journal*, 45(1), 91 – 103.

Matthews, D., Chaney, C., & Opiri, J.A. (2015). The Michelle Obama Influence: An Exploration of the First Lady’s Fashion, Style, and Impact on Women. *Fashion and Textiles, *2(1), 1 – 12.

Matthews, D., Son, J., & Watchravesringkan, K. (2014). An Exploration of Brand Equity Antecedents Concerning Brand Loyalty: A Cognitive, Affective, and Conative Perspective, *Journal of Business and Retail Management Research*, 9(1), 26 – 39.


 
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