Dr. Nancy L. Cassill

Associate Dean for Academic Programs

Email : Nancy_Cassill@ncsu.edu
Phone : 919-513-4180
Address : College of Textiles - Room 3409

Dr. Nancy L. Cassill post image

About

Dr. Nancy Cassill was named the Associate Dean for Academic Programs at NC State’s College of Textiles in August 2016. She previously served as professor and Interim Department Head for the College’s Department of Textile and Apparel Technology and Management and associate faculty member at NC State’s Poole College of Management. From 2013-16, Nancy served as director of the MGIM: Global Luxury Management program, a graduate program collaboration between NC State (Poole College of Management) and SKEMA, French Business School, in partnership with the  College of Textiles. Nancy joined NC State in 2000 and previously served as TATM Department Head from 2008- June 2012. With Nancy’s leadership, the Department expanded education and research program opportunities, established a “world class” Fashion and Textile Management Industry Advisory Board, enhanced global partnerships with industry and academic institutions, recruited faculty talent, and implemented a 3600 Career Management model for preparing future industry leaders.

Recognized globally for her expertise in textile brand management and marketing, Nancy works closely with industry and government personnel, has published numerous research articles, and is a frequent presenter to industry, government and academic audiences. A recipient of several teaching and advising awards, Nancy served as President of the International Textile and Apparel Association 1997-1998. Nancy holds academic degrees from Purdue University, Indiana University, and the University of Tennessee – Knoxville.

Research

Textile Brand Management and Marketing, Global Luxury Industry, Supply Chain, Economic Competitiveness, Educational Innovation

The focus of Dr. Cassill’s research program, “Textile Marketing Challenges,” relates to industry strategies used to market to the consumer as well as an understanding of the consumer. Some textile marketing challenges begin with industry research to identify successful strategies needed to produce, distribute, and market textile products (via retailers) to consumers. Other challenges focus on marketing directly to consumers which requires an intense target consumer understanding.

Specific areas of research include:

Global Luxury Industry

Marketing Strategies

International Trade

Product Development

Strategic Analysis

Consumer Research

Economic Competitiveness of Global Textile Complex

Academic Degrees

Ph.D., University of Tennessee-Knoxville

M.S., Indiana University

B.S., Purdue University

Recent Publications

  1. Tangboonritruthai, S.T.; Oxenham, W.; Cassill, N.L; & Parrish, E.D. (2014). The Integration of Technology and Management in the Competitiveness of the United States Short Staple Yarn Manufacturing Industry. Journal of Textiles , 2014 .
  2. Allen, R., Parrish, E., Cassill, N. & Oxenham, W. (2012). Assessing the validity of a niche strategy model in predicting the potential and success of niche markets and products. Journal of the Textile Institute , 103 (8) , 900-911.
  3. Frederick, S. & Cassill, N. (2009). Industry Clusters and Global Value Chains: Analytical Framework to study the New World of Textiles. The Journal of the Textile Institute , 100 (8) , 668-681.
  4. Lim, H., Istook, C., & Cassill, N.L. (2009). Advanced Mass Customization in Apparel. Journal of Textile and Apparel Technology and Management (JTATM) , 6 (1) , 2009.
  5. Berdine,M., Parrish, E., Cassill, N.L., Oxenham, W.O., & Jones, M.R. (2008). Analysis of supply chain strategies used by the United States’ textile and apparel industries. Research Journal of Textile and Apparel , 12 (3) , 1-17.

NC State Library Scholarly Publications List


 
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