Lori Rothenberg

Lori Rothenberg

Associate Professor, TATM

Fashion and Textile Management: Textile Brand Management and Marketing
Textile and Apparel, Technology and Management

Wilson College Directory

About Lori Rothenberg

Dr. Lori Rothenberg is an Associate Professor in the department of Textile and Apparel, Technology and Management within the Wilson College of Textiles. She joined the department in the Fall of 2015.

Dr. Rothenberg originally joined NC State University in 2007 as a member of the Zeis Textile Extension Education for Economic Development (ZTE) center, where she provided analytical training and consulting to the textile, apparel, and affiliated industries. Lori rose to serve as the Director of ZTE, before joining the faculty. Under her leadership, ZTE grew its outreach through expanded custom analytics offerings, hosted national and international conferences, and a strong infrastructure.

Prior to joining NC State University, Lori worked for SAS, the world’s largest independent vendor in the business intelligence software and services market. Over the course of her career at SAS, she was a statistical trainer, a training program manager, a higher education consultant and the SAS Global Certification program manager.

Dr. Rothenberg has provided analytical training and consulting to a variety of industries including textiles, apparel, healthcare, automotive, pharmaceutical, chemical, semiconductor and financial, as well as to government agencies.

Dr. Rothenberg’s awards and honors include the 2020 International Textile and Apparel Association Paper of Distinction Award in the Merchandising/Retailing II Marketing track with first author Ms. Chloe Shin, 2018 Emerald Literati Award for Outstanding Paper [Co-authors: Dr. Ruth Adikorley, Dr. Kristin Thoney-Barletta, Dr. Jeff Joines and Dr. Lori Rothenberg],Ted Eschenbach Best EMJ Journal Paper Award for 2013 with co-authors Drs. McCreery and Lukasz Mazur, Outstanding Extension Service Award (NC State University), Certificate of Appreciation from the U.S. Army Special Operations Command, Outstanding Teaching Award (Wayne State University), and the Phi Delta Kappa Research Award.


Data Science, Economic Competitiveness, Sustainability, and Consumer Behavior

Academic Degrees

  • Ph.D. Educational Psychology (Major: Quantitative Analysis, Minor: Human Development and Learning), The University of North Carolina at Chapel Hill,
  • B.S. Education (Major: Elementary Education — Science, Minor: Elementary Education — Mathematics), Wayne State University,


Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness
Jin, B., Kim, G., Moore, M., & Rothenberg, L. (2021), FASHION AND TEXTILES, 5. https://doi.org/10.1186/s40691-021-00256-7
Digital Textile Ink-Jet Printing Innovation: Development and Evaluation of Digital Denim Technology
Wang, M., Parrillo-Chapman, L., Rothenberg, L., Liu, Y., & Liu, J. (2021), JOURNAL OF IMAGING SCIENCE AND TECHNOLOGY, 7. https://doi.org/10.2352/J.ImagingSci.Technol.2021.65.4.040407
Assessing supply chain risk for apparel production in low cost countries using newsfeed analysis
Handfield, R., Sun, H., & Rothenberg, L. (2020), SUPPLY CHAIN MANAGEMENT-AN INTERNATIONAL JOURNAL. https://doi.org/10.1108/SCM-11-2019-0423
Exploring young consumer's decision-making for luxury co-branding combinations
Yu, Y., Rothenberg, L., & Moore, M. (2020), INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. https://doi.org/10.1108/IJRDM-12-2019-0399
Is Honesty the Best Policy? Examining the Role of Price and Production Transparency in Fashion Marketing
Kim, N., Kim, G., & Rothenberg, L. (2020), Sustainability. https://doi.org/10.3390/su12176800
Young luxury fashion consumers' preferences in multi-channel environment
Lee, H., Rothenberg, L., & Xu, Y. (2020), INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. https://doi.org/10.1108/IJRDM-11-2018-0253
Influence of demographics and motivational factors on US consumer clothing and shoes disposal behavior
Arangdad, S. R., Thoney-Barletta, K., Joines, J., & Rothenberg, L. (2019), Research Journal of Textile and Apparel, 23(3), 170–188. https://doi.org/10.1108/rjta-08-2018-0051
Revealed comparative advantage for US textiles and apparel
Saki, Z., Moore, M., Kandilov, I., Rothenberg, L., & Godfrey, A. B. (2019), COMPETITIVENESS REVIEW, 29(4), 462–478. https://doi.org/10.1108/CR-03-2018-0025
The impact of mass customization on fashion-innovative students: an assessment of need for uniqueness, self-identity, and perceived performance risk
Matthews, D., Rothenberg, L., & Gopalakrishnan, S. (2019), International Journal of Fashion Design, Technology and Education. https://doi.org/10.1080/17543266.2019.1601263
An assessment of the relationships between attitudes toward patriotism, environmentalism, and the purchase of organic apparel in U.S. consumers
Wang, M., Rothenberg, L., & Matthews, D. (2018, June). , . Paper presented at the American Worldwide Marketing Congress, Porto, Portugal.

View All Publications


  • American Marketing Association
  • American Statistical Association
  • International Textile and Apparel Association


  • - Global Textile and Apparel Business Dynamics ,
  • - The Textile Industry ,
  • - Global Trade and Sourcing ,
  • - Marketing Research ,
  • - Survey Design and Analysis ,
  • - Logistic Regression ,
  • - Design of Experiments ,
  • - Lean Six Sigma Master Black Belt, Black Belt, Green Belt, and Yellow Belt ,