Within its two concentrations, the B.S. degree in Fashion and Textile Management (FTM) provides students with understanding of the development, distribution and marketing of apparel and textile products in today’s global industries. All FTM students learn fundamentals of the technical and business components of the apparel and textile industries. The degree is industry-focused, with an emphasis on technology application.
Textile Brand Management and Marketing
The Textile Brand Management and Marketing concentration focuses on the marketing functions required to promote and distribute products in the fiber, textile and apparel industries. Courses provide knowledge and skills for planning and execution of marketing strategy, brand management, retail planning and allocation, consumer behavior, advertising and promotion, and international trade and sourcing. Courses incorporate active learning, including teamwork and application of classroom knowledge to real-world industry challenges.
Fashion Development and Product Management
The Fashion Development and Product Management concentration focuses on the design and manufacture of apparel and textile products for both functional and fashion end uses. Courses cover the fundamentals of product development for apparel and textiles, with a strong emphasis on technology. This concentration provides students with knowledge of sewing, flat pattern making and draping, computer-aided design, and apparel line development and production. Students work actively with industry to address timely challenges in product design and development for textiles and apparel.
How to Apply:
For answers to questions about the admissions process, please contact:
Heather M. Lyerly
Associate Director of Advising and Admissions
Wilson College of Textiles
Contact the Office of Undergraduate Admissions and apply online.
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