{"id":20118,"date":"2022-07-07T16:40:36","date_gmt":"2022-07-07T20:40:36","guid":{"rendered":"https:\/\/textiles.ncsu.edu\/?page_id=20118"},"modified":"2024-08-23T13:08:03","modified_gmt":"2024-08-23T17:08:03","slug":"brand-management-and-marketing","status":"publish","type":"page","link":"https:\/\/textiles.ncsu.edu\/academics\/undergraduate\/brand-management-and-marketing\/","title":{"rendered":"Brand Management and Marketing"},"content":{"rendered":"\n\n\n\n\n<h2 class=\"wp-block-heading\">What is brand management and marketing?<\/h2>\n\n\n\n<p>Do you have an interest in fashion and a mind for business and strategy? Do you like keeping track of trends? Is your social media perfectly curated? Then keep reading about our brand management and marketing (BMM) program.<\/p>\n\n\n\n<p><strong>It\u2019s one of two concentrations offered within our Bachelor of Science degree in fashion and textile management.&nbsp;<\/strong><\/p>\n\n\n\n<p>Think of your typical business management or marketing program, but better suited for you. Our curriculum provides all the same foundational understanding as a business school program, but adds layers of fashion and retail knowledge and expertise that makes students stand out from the crowd when applying for jobs at industry leaders like Nike, Macy\u2019s, Amazon and more.&nbsp;<\/p>\n\n\n\n<p>BMM appeals to both the left and the right sides of the brain, requiring you to think both creatively and analytically.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In the BMM concentration of the B.S. fashion and textile management degree program, students:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn how to determine where and why particular textiles and apparel products are made and marketed.&nbsp;<\/li>\n\n\n\n<li>Use branding, consumer behavior and marketing research to create and execute a marketing strategy.&nbsp;<\/li>\n\n\n\n<li>Develop an understanding of the tools and techniques used to identify consumer trends and how to translate this information into strategy.&nbsp;<\/li>\n\n\n\n<li>Make connections with the fashion industry through internships, career fairs and more.&nbsp;<\/li>\n\n\n\n<li>Graduate with the knowledge needed for branding, marketing and managing fashion, textile, and retail businesses.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-ncst-accordion-item ncst-accordion-item panel\"><a class=\"accordion-item__header collapsed\" href=\"#ncst-accordion-item-undefined-0\" id=\"ncst-accordion-item-heading-0\" data-toggle=\"collapse\" data-target=\"#ncst-accordion-item-undefined-0\" aria-controls=\"ncst-accordion-item-undefined-0\" rel=\"noopener noreferrer\"><span class=\"accordion-item__expansion-indicator\"><span class=\"ncst-plus-minus-toggle\"><\/span><\/span><h2 class=\"accordion-item__label h5\">What if I can&#8217;t decide between the two FTM concentrations?<\/h2><\/a><div class=\"collapse panel-collapse accordion-item__content-container \" id=\"ncst-accordion-item-undefined-0\" aria-labelledby=\"ncst-accordion-item-heading-0\"><div class=\"accordion-item__content\">\n<p><strong>The short answer: Don\u2019t worry! You have time to choose!<\/strong> <br>It\u2019s easy to switch between <a href=\"https:\/\/textiles.ncsu.edu\/academics\/undergraduate\/fashion-development-and-product-management\/\">fashion development and product management (FDPM)<\/a> and <a href=\"https:\/\/textiles.ncsu.edu\/academics\/undergraduate\/brand-management-and-marketing\/\">brand management and marketing<\/a> (BMM) during your first year at the Wilson College.&nbsp;<\/p>\n\n\n\n<p><strong>Here\u2019s what our advisors recommend if you can\u2019t decide: <\/strong><br>Enroll in the FDPM concentration and take FTM 219: Fashion Product Analysis during the second semester of your first year. FTM 219 will help you decide if you prefer spending time in the fashion studio \u2013 making you a better fit for FDPM \u2013 or learning more advanced management skills \u2013 making you a better fit for BMM. This course will count towards your degree no matter which concentration you land on.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ncst-mini-story ncst-askew-media-text has-indigo-400-background-color\"><div class=\"ncst-askew-media-text__container\">\n<div class=\"wp-block-ncst-text-column\"><h2 class=\"ncst-text-column__heading\">Exploring the Future of Retail at the NRF Student Program<\/h2><p class=\"ncst-text-column__teaser\">Wilson College of Textiles students traveled to New York City to attend the National Retail Federation Student Program and meet with industry leaders.<\/p>\n<div class=\"wp-block-ncst-buttons\">\n<div class=\"wp-block-ncst-button\"><a href=\"https:\/\/textiles.ncsu.edu\/news\/2024\/02\/exploring-the-future-of-retail-at-the-nrf-student-program\/\" class=\"btn ncst-block__button-link\" data-ncst-lightbox=\"false\" data-ua-cat=\"Button Block\" data-ua-action=\"Button Click\" data-ua-label=\"https:\/\/textiles.ncsu.edu\/news\/2024\/02\/exploring-the-future-of-retail-at-the-nrf-student-program\/\"><span class=\"text\">Read More<\/span><span class=\"arrow-indicator\">\n<svg class=\"wp-block-ncst-wolficon wolficon\" role=\"img\" aria-hidden=\"true\"><use xlink:href=\"#wolficon-arrow-right-bold\" \/><\/svg>\n<\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ncst-media\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20240705125337\/1705418438875-3-1024x576.jpg\" alt=\"Three people with lanyards standing in front of a backdrop that says &quot;NRF Foundation New York Student Program 2024&quot;\" class=\"wp-image-64141\" srcset=\"https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20240705125337\/1705418438875-3-1024x576.jpg 1024w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20240705125337\/1705418438875-3-300x169.jpg 300w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20240705125337\/1705418438875-3-768x432.jpg 768w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20240705125337\/1705418438875-3.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">You&#8217;ll learn about: <\/h3>\n\n\n\n<p>Consumer and market research; brand management: advertising, marketing and promotions; fashion consumer behavior; global fashion business management; supply chain management; retail principles; emerging technologies in market research such as artificial intelligence and big data; fiber science and textile processes<\/p>\n\n\n\n<div class=\"wp-block-ncst-buttons\">\n<div class=\"wp-block-ncst-button is-style-default\"><a href=\"http:\/\/catalog.ncsu.edu\/undergraduate\/textiles\/textile-apparel-technology-management\/fashion-textile-management-bs-brand-management-marketing-concentration\/\" class=\"btn ncst-block__button-link\" data-ncst-lightbox=\"false\" data-ua-cat=\"Button Block\" data-ua-action=\"Button Click\" data-ua-label=\"http:\/\/catalog.ncsu.edu\/undergraduate\/textiles\/textile-apparel-technology-management\/fashion-textile-management-bs-brand-management-marketing-concentration\/\"><span class=\"text\">See a detailed curriculum<\/span><span class=\"arrow-indicator\">\n<svg class=\"wp-block-ncst-wolficon wolficon\" role=\"img\" aria-hidden=\"true\"><use xlink:href=\"#wolficon-arrow-right-bold\" \/><\/svg>\n<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-ncst-button\"><a href=\"https:\/\/textiles.ncsu.edu\/group\/academics\/fashion-and-textile-management-bmm\/\" class=\"btn ncst-block__button-link\" data-ncst-lightbox=\"false\" data-ua-cat=\"Button Block\" data-ua-action=\"Button Click\" data-ua-label=\"https:\/\/textiles.ncsu.edu\/group\/academics\/fashion-and-textile-management-bmm\/\"><span class=\"text\">Meet our faculty <\/span><span class=\"arrow-indicator\">\n<svg class=\"wp-block-ncst-wolficon wolficon\" role=\"img\" aria-hidden=\"true\"><use xlink:href=\"#wolficon-arrow-right-bold\" \/><\/svg>\n<\/span><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Popular minors:<\/h3>\n\n\n\n<p><a href=\"http:\/\/catalog.ncsu.edu\/undergraduate\/management\/business\/business-administration-minor\/\">Business Administration<\/a>; <a href=\"http:\/\/catalog.ncsu.edu\/undergraduate\/management\/business\/business-entrepreneurship-minor\/\">Business Entrepreneurship<\/a>; <a href=\"http:\/\/catalog.ncsu.edu\/undergraduate\/university-college\/music\/arts-entrepreneurship-minor\/\">Arts Entrepreneurship<\/a>; <a href=\"http:\/\/catalog.ncsu.edu\/undergraduate\/humanities-social-sciences\/psychology\/psychology-minor\/\">Psychology<\/a>; <a href=\"http:\/\/catalog.ncsu.edu\/undergraduate\/humanities-social-sciences\/english\/journalism-minor\/\">Journalism<\/a><\/p>\n\n\n\n<p>A minor in business administration or business entrepreneurship <strong>can be completed without taking any additional classes <\/strong>beyond those required for the FTM degree, provided that concentration electives are selected to meet minor requirements.<\/p>\n\n\n\n<div class=\"wp-block-ncst-fact-list layout-default has-one-fact\"><div class=\"ncst-fact-list__container\">\n<a href=\"https:\/\/textiles.ncsu.edu\/academics\/graduate\/abm\/\" class=\"wp-block-ncst-inner-fact ncst-fact with-cta has-orange-400-text-color\" data-ua-cat=\"Fact Block\" data-ua-action=\"URL Click\" data-ua-label=\"https:\/\/textiles.ncsu.edu\/academics\/graduate\/abm\/\"><span class=\"ncst-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" xml:space=\"preserve\" size=\"75\"><path class=\"graduate_svg__st0\" d=\"M91.5 162.5c0-9.2-6.1-17.4-14.3-19.4v-9.2l-14.3-3.1v13.3c-8.2 3.1-14.3 10.2-14.3 19.4 0 6.1 3.1 12.3 7.2 15.3V283H63v7.2h14.3V283h7.2V177.8c3.9-4.1 7-9.2 7-15.3zM129.3 121.6c4.1-3.1 8.2-5.1 12.3-8.2 17.4-10.2 38.8-17.4 61.3-21.5 6.1-1 11.2-2 17.4-3.1 12.3-1 24.5-2 35.8-2 24.5 0 49.1 3.1 70.5 8.2 21.5 5.1 41.9 14.3 57.2 25.5v18.4l97.1-28.6L256 0 31.2 113.4l98.1 24.5v-16.3z\"><\/path><path class=\"graduate_svg__st0\" d=\"M256 97.1c47 0 91 11.2 118.5 29.6v38.8h-236v-38.8C165 108.3 209 97.1 256 97.1M137.5 174.8v156.3l50 50.1v30.6h138v-32.7l48-48V174.8zM417.5 425.1h-89.9L256 511l-68.5-85.8h-93s-94 0-94 86.9h511c0-87-94-87-94-87z\"><\/path><\/svg><\/span><h2 class=\"fact__heading\">Accelerated Bachelor&#8217;s\/Master&#8217;s<\/h2><p class=\"fact__support\">Earn your B.S. and M.S. in five years.<\/p><p class=\"fact__cta\"><span>Learn <\/span><span class=\"nowrap\"><span>More&nbsp;<\/span><span class=\"arrow-indicator\"> <svg class=\"wolficon\" role=\"img\" aria-hidden=\"true\"><use xlink:href=\"#wolficon-arrow-right-bold\" \/><\/svg> <\/span><\/span><\/p><\/a>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ncst-media-divider ncst-media-divider has-orange-400-box-color box-position-right\"><div class=\"ncst-media-divider__container\"><div class=\"ncst-media-divider__image-container\"><div class=\"ncst-media-divider__image\" style=\"background-image:url(https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101801\/BK-6492.jpg);background-position:40% 23%\"><img decoding=\"async\" width=\"1500\" height=\"844\" class=\"wp-image-20717\" src=\"https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101801\/BK-6492.jpg\" alt=\"Graduating student in cap and gown with loved ones outside of Talley Student Center getting their picture taken\" srcset=\"https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101801\/BK-6492.jpg 1500w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101801\/BK-6492-300x169.jpg 300w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101801\/BK-6492-1024x576.jpg 1024w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101801\/BK-6492-768x432.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What can I do with my degree?<\/strong><\/h2>\n\n\n\n<p>You\u2019ll find BMM alumni anywhere strategic business thinking is required and industry knowledge is valued, whether that\u2019s a marketing group or in house for a retailer.&nbsp;<\/p>\n\n\n\n<p>Bloomingdales, Tiffany &amp; Co., Sephora, Amazon-Europe and Dick\u2019s Sporting Goods are just some of the household names hiring our Wolfpack to do everything from choosing what products they should sell to how they\u2019ll arrive at a warehouse and the best way to market them to potential customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sample Careers&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retail Buyer Assistant\/Manager\/Director:<\/strong> Plan and execute buying activities for retail or manufacturing organizations. Help decide what clothes, accessories, footwear and other items they sell.&nbsp;<\/li>\n\n\n\n<li><strong>Marketing Assistant\/Associate\/Manager:<\/strong> Plan, execute and evaluate marketing strategies for businesses. This can include creative activities such as designing advertising or promotional campaigns, planning special events and\/or providing input into product development.&nbsp;<\/li>\n\n\n\n<li><strong>Marketing Research Analyst\/Consultant:&nbsp;<\/strong>Provide market intelligence for clients that are usually textile\/apparel brands or retailers as well as related organizations. Design, analyze and interpret marketing data to help clients achieve their marketing goals.&nbsp;<\/li>\n\n\n\n<li><strong>Product Manager\/Product Line Planner:<\/strong> Coordinate buying, transporting and distributing products in apparel and related companies. Focus on product planning that meets the needs of consumers based on the company\u2019s strategy. Because new products are constantly being developed for apparel markets the need for product managers continues to be strong.&nbsp;<\/li>\n\n\n\n<li><strong>Sourcing\/Supply Chain Analyst\/Coordinator\/Manager:<\/strong> Manage one or more of the functions required to transport raw materials and finished products from factories to the consumer in a timely manner.&nbsp;<\/li>\n\n\n\n<li><strong>Digital Media Coordinator:<\/strong> Oversees production of all digital content used in a brand&#8217;s marketing and advertising strategy.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Alumni Spotlight: Maya Mitchall <\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20240705125848\/0d86d216-387d-4d33-9cfd-4108ddfca6c7-2048x1152-1-1024x576.jpg\" alt=\"Maya Mitchall stands in front of a Bloomingdale's sign.\" class=\"wp-image-64144\" srcset=\"https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20240705125848\/0d86d216-387d-4d33-9cfd-4108ddfca6c7-2048x1152-1-1024x576.jpg 1024w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20240705125848\/0d86d216-387d-4d33-9cfd-4108ddfca6c7-2048x1152-1-300x169.jpg 300w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20240705125848\/0d86d216-387d-4d33-9cfd-4108ddfca6c7-2048x1152-1-768x432.jpg 768w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20240705125848\/0d86d216-387d-4d33-9cfd-4108ddfca6c7-2048x1152-1.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>From discovering her passion for fashion marketing to creating new clubs to embracing global experiences abroad, this FTM graduate took advantage of every opportunity. Now, she is headed to NYC to begin her career in luxury fashion at Bloomingdale\u2019s.<\/p>\n\n\n\n<div class=\"wp-block-ncst-buttons\">\n<div class=\"wp-block-ncst-button\"><a href=\"https:\/\/textiles.ncsu.edu\/news\/2024\/05\/maya-mitchall-24-from-nc-state-to-luxury-fashion-in-nyc\/\" class=\"btn ncst-block__button-link\" data-ncst-lightbox=\"false\" data-ua-cat=\"Button Block\" data-ua-action=\"Button Click\" data-ua-label=\"https:\/\/textiles.ncsu.edu\/news\/2024\/05\/maya-mitchall-24-from-nc-state-to-luxury-fashion-in-nyc\/\"><span class=\"text\">Meet Maya &#8217;24<\/span><span class=\"arrow-indicator\">\n<svg class=\"wp-block-ncst-wolficon wolficon\" role=\"img\" aria-hidden=\"true\"><use xlink:href=\"#wolficon-arrow-right-bold\" \/><\/svg>\n<\/span><\/a><\/div>\n<\/div>\n\n\n<div class=\"ncst-labeled-section wp-block-ncst-automated-posts ncst-featured-content is-card-style layout-three-column\">\n  <div class=\"ncst-labeled-section__background\">\n    <div class=\"ncst-labeled-section__container\">\n               <div class=\"ncst-labeled-section__header\">\n                      <h2 class=\"ncst-labeled-section__heading\">brand management and marketing news <\/h2>\n                                <a\n              href=\"https:\/\/textiles.ncsu.edu\/news\/tag\/brand-management-and-marketing\/\"\n              class=\"ncst-labeled-section__link\"\n                                          data-ua-cat=\"Featured Content Block\" data-ua-action=\"Label Link Click\" data-ua-label=\"https:\/\/textiles.ncsu.edu\/news\/tag\/brand-management-and-marketing\/\"\n            >More Stories<\/a>\n                  <\/div>\n            <div class=\"ncst-labeled-section__content\">\n        <a\n    class=\"ncst-content-card \"\n    href=\"https:\/\/textiles.ncsu.edu\/news\/2024\/05\/whats-next-for-the-wilson-college-class-of-2024\/\"\n    data-ua-cat=\"Content Card\"\n    data-ua-action=\"Content Card Click\"\n    data-ua-label=https:\/\/textiles.ncsu.edu\/news\/2024\/05\/whats-next-for-the-wilson-college-class-of-2024\/\n  >\n  \n\n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img decoding=\"async\" width=\"1500\" height=\"844\" \n            class=\"content-card__image wp-image-61378\" \n            alt=\"Lilly Barozzini graduates\" \n            src=\"https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20240503150126\/IMG_1073.jpg\" \n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20240503150126\/IMG_1073.jpg 1500w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20240503150126\/IMG_1073-300x169.jpg 300w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20240503150126\/IMG_1073-1024x576.jpg 1024w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20240503150126\/IMG_1073-768x432.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                          <h3 class=\"content-card__headline\">What&#8217;s Next for the Wilson College Class of 2024?<\/h3>\n              \n\n      \t      \t        <p class=\"content-card__teaser\">From landing their dream jobs to enrolling in top graduate programs, see where a Textiles education is taking our newest <span class=nowrap>alumni.&nbsp;<span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-light\" role=\"img\"  aria-hidden=\"true\">\n            \n            <use xlink:href=\"#wolficon-arrow-right-light\">\n        <\/svg><\/span><\/span><\/p>\n\t      \t    \n          <\/div>\n\n  <\/a>\n<a\n    class=\"ncst-content-card \"\n    href=\"https:\/\/textiles.ncsu.edu\/news\/2024\/05\/maya-mitchall-24-from-nc-state-to-luxury-fashion-in-nyc\/\"\n    data-ua-cat=\"Content Card\"\n    data-ua-action=\"Content Card Click\"\n    data-ua-label=https:\/\/textiles.ncsu.edu\/news\/2024\/05\/maya-mitchall-24-from-nc-state-to-luxury-fashion-in-nyc\/\n  >\n  \n\n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img decoding=\"async\" width=\"1500\" height=\"844\" \n            class=\"content-card__image wp-image-61059\" \n            alt=\"\" \n            src=\"https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20240502105848\/IMG_0620.jpg\" \n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20240502105848\/IMG_0620.jpg 1500w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20240502105848\/IMG_0620-300x169.jpg 300w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20240502105848\/IMG_0620-1024x576.jpg 1024w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20240502105848\/IMG_0620-768x432.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                          <h3 class=\"content-card__headline\">Maya Mitchall &#8217;24: From NC&#160;State to Luxury Fashion in NYC<\/h3>\n              \n\n      \t      \t        <p class=\"content-card__teaser\">From discovering her passion for fashion marketing to creating new clubs to embracing global experiences abroad, this FTM graduate took advantage of every opportunity. Now, she is headed to NYC to begin her career in luxury fashion at <span class=nowrap>Bloomingdale\u2019s.&nbsp;<span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-light\" role=\"img\"  aria-hidden=\"true\">\n            \n            <use xlink:href=\"#wolficon-arrow-right-light\">\n        <\/svg><\/span><\/span><\/p>\n\t      \t    \n          <\/div>\n\n  <\/a>\n<a\n    class=\"ncst-content-card \"\n    href=\"https:\/\/textiles.ncsu.edu\/news\/2024\/02\/meet-one-of-the-newest-members-of-our-wilson-college-family-lonny-carter\/\"\n    data-ua-cat=\"Content Card\"\n    data-ua-action=\"Content Card Click\"\n    data-ua-label=https:\/\/textiles.ncsu.edu\/news\/2024\/02\/meet-one-of-the-newest-members-of-our-wilson-college-family-lonny-carter\/\n  >\n  \n\n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img decoding=\"async\" width=\"1500\" height=\"844\" \n            class=\"content-card__image wp-image-25433\" \n            alt=\"Window sign that says Wilson College of Textiles\" \n            src=\"https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101102\/IMG_6331.jpg\" \n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101102\/IMG_6331.jpg 1500w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101102\/IMG_6331-300x169.jpg 300w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101102\/IMG_6331-1024x576.jpg 1024w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101102\/IMG_6331-768x432.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                          <h3 class=\"content-card__headline\">Meet One of the Newest Members of Our Wilson College Family: Lonny Carter<\/h3>\n              \n\n      \t      \t        <p class=\"content-card__teaser\">Meet one of our newest Wilson College of Textiles faculty members, Teaching Assistant Professor Lonny <span class=nowrap>Carter.&nbsp;<span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-light\" role=\"img\"  aria-hidden=\"true\">\n            \n            <use xlink:href=\"#wolficon-arrow-right-light\">\n        <\/svg><\/span><\/span><\/p>\n\t      \t    \n          <\/div>\n\n  <\/a>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"ncst-labeled-section wp-block-ncst-featured-content ncst-featured-content is-card-style layout-two-column\">\n  <div class=\"ncst-labeled-section__background\">\n    <div class=\"ncst-labeled-section__container\">\n               <div class=\"ncst-labeled-section__header\">\n                      <h2 class=\"ncst-labeled-section__heading\">related programs<\/h2>\n                            <\/div>\n            <div class=\"ncst-labeled-section__content\">\n        \n<div class=\"wp-block-ncst-featured-content\"><a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image with-cta\"\n    href=\"https:\/\/textiles.ncsu.edu\/academics\/undergraduate\/fashion-development-and-product-management\"\n    data-ua-cat=\"Content Card\"\n    data-ua-action=\"Content Card Click\"\n    data-ua-label=https:\/\/textiles.ncsu.edu\/academics\/undergraduate\/fashion-development-and-product-management\n  >\n  \n\n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img decoding=\"async\" width=\"1500\" height=\"844\" \n            class=\"content-card__image wp-image-19716\" \n            alt=\"two students working together at table\" \n            src=\"https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101846\/BK-6682-feature-1500x844-1.jpg\" \n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101846\/BK-6682-feature-1500x844-1.jpg 1500w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101846\/BK-6682-feature-1500x844-1-300x169.jpg 300w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101846\/BK-6682-feature-1500x844-1-1024x576.jpg 1024w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101846\/BK-6682-feature-1500x844-1-768x432.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                          <h3 class=\"content-card__headline\">Fashion Development and Product Management<\/h3>\n              \n\n      \t      \t        <p class=\"content-card__teaser\">Combine your creativity and natural interest in fashion and management with a knowledge of the textile and apparel industries and a keen business sense to take apparel from concept to the product in your customer\u2019s shopping cart.\u00a0<\/p>\n\t      \t    \n              <p class=\"content-card__cta\">Learn <span class=nowrap>more&nbsp;<span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n            \n            <use xlink:href=\"#wolficon-arrow-right-bold\">\n        <\/svg><\/span><\/span><\/p>\n          <\/div>\n\n  <\/a>\n\n\n<a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image with-cta\"\n    href=\"https:\/\/textiles.ncsu.edu\/academics\/undergraduate\/fashion-design\/\"\n    data-ua-cat=\"Content Card\"\n    data-ua-action=\"Content Card Click\"\n    data-ua-label=https:\/\/textiles.ncsu.edu\/academics\/undergraduate\/fashion-design\/\n  >\n  \n\n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img decoding=\"async\" width=\"1500\" height=\"844\" \n            class=\"content-card__image wp-image-19720\" \n            alt=\"\" \n            src=\"https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101844\/MAH0567-feature-1500x844-1.jpg\" \n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101844\/MAH0567-feature-1500x844-1.jpg 1500w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101844\/MAH0567-feature-1500x844-1-300x169.jpg 300w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101844\/MAH0567-feature-1500x844-1-1024x576.jpg 1024w, https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101844\/MAH0567-feature-1500x844-1-768x432.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                          <h3 class=\"content-card__headline\">Fashion Design<\/h3>\n              \n\n      \t      \t        <p class=\"content-card__teaser\">A STEM education, industry connections and in-house cutting-edge facilities set our fashion design program apart.<\/p>\n\t      \t    \n              <p class=\"content-card__cta\">Learn <span class=nowrap>more&nbsp;<span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n            \n            <use xlink:href=\"#wolficon-arrow-right-bold\">\n        <\/svg><\/span><\/span><\/p>\n          <\/div>\n\n  <\/a>\n<\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ncst-resource-links\">\n<div class=\"wp-block-ncst-single-resource-link has-red-400-text-color\"><a href=\"https:\/\/textiles.ncsu.edu\/contact\/\" class=\"ncst-single-resource-link__url\"><span class=\"ncst-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" data-name=\"Layer 1\" viewBox=\"0 0 512 512\" size=\"75\"><path d=\"M394.44 118.79v182.42H167.43l-35.47 40.53v23.31H353.9l94.25 106.41V365.05H512V118.79H394.44z\"><\/path><path d=\"M159.11 286.8h221.94V40.54H0V286.8h63.85v106.41Zm125.66-156.07a31.42 31.42 0 1 1-31.41 31.42 31.42 31.42 0 0 1 31.41-31.42Zm-94.25 0a31.42 31.42 0 1 1-31.41 31.42 31.42 31.42 0 0 1 31.41-31.42Zm-95.26 0a31.42 31.42 0 1 1-31.41 31.42 31.42 31.42 0 0 1 31.41-31.42Z\"><\/path><\/svg><\/span><div class=\"ncst-single-resource-link__content\"><h2 class=\"ncst-single-resource-link__heading\">Questions?<\/h2><p class=\"ncst-single-resource-link__teaser\"><span class=\"text\">Contact us<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon\" role=\"img\" aria-hidden=\"true\"><use xlink:href=\"#wolficon-arrow-right-bold\" \/><\/svg><\/span><\/p><\/div><\/a><\/div>\n\n\n\n<div class=\"wp-block-ncst-single-resource-link has-red-400-text-color\"><a href=\"https:\/\/textiles.ncsu.edu\/admissions\/visit\" class=\"ncst-single-resource-link__url\"><span class=\"ncst-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" data-name=\"Layer 1\" viewBox=\"0 0 512 512\" size=\"75\"><path d=\"M52.9 238.97h73.15v206.27H52.9zM25.27 510.5v-44.76h361.35v44.76zM164.29 238.97h73.15v206.27h-73.15zM327.76 426.49l-52.09-112v130.75h71a37.83 37.83 0 0 1-18.91-18.75ZM218.13 190.73a158.64 158.64 0 0 1-12.55-79c.48-4.91 1.21-9.78 2.16-14.6L204.46 95 22 216.77h208.24l-9.31-20c-.93-1.91-1.85-3.89-2.8-6.04ZM361.68 1.5c-3.11 0-6.26.11-9.35.33a128.27 128.27 0 0 0-108.1 179.55c.8 1.83 1.57 3.49 2.42 5.21v.18l108.77 233.72a6.91 6.91 0 0 0 12.52 0L476.7 186.63v-.1l.05-.1A127 127 0 0 0 490 129.78C490 59.05 432.42 1.5 361.68 1.5Zm1.67 189.81a62.15 62.15 0 1 1 62.15-62.15 62.16 62.16 0 0 1-62.15 62.15Z\" class=\"landmark_svg__cls-1\"><\/path><\/svg><\/span><div class=\"ncst-single-resource-link__content\"><h2 class=\"ncst-single-resource-link__heading\">Ready to Visit?<\/h2><p class=\"ncst-single-resource-link__teaser\"><span class=\"text\">Schedule a tour<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon\" role=\"img\" aria-hidden=\"true\"><use xlink:href=\"#wolficon-arrow-right-bold\" \/><\/svg><\/span><\/p><\/div><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is brand management and marketing? Do you have an interest in fashion and a mind for business and strategy? Do you like keeping track of trends? Is your social media perfectly curated? Then keep reading about our brand management and marketing (BMM) program. It\u2019s one of two concentrations offered within our Bachelor of Science&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":18929,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/split-header","ncst_dynamicHeaderData":"{\"backgroundColor\":\"red_400\",\"cta\":\"Apply Now\",\"ctaURL\":\"https:\/\/admissions.ncsu.edu\/apply\/\",\"imageID\":19715,\"imageURL\":\"https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101846\/BK-6335-feature-1500x844-1.jpg\",\"pageIntro\":\"B.S. Fashion and Textile Management\",\"useCTA\":true,\"imageAlt\":\"two students working on a computer together\"}","ncst_content_audit_freq":"","ncst_content_audit_date":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-20118","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Brand Management and Marketing - Wilson College of Textiles<\/title>\n<meta name=\"description\" content=\"Brand management and marketing is one of two concentrations offered by the B.S. in fashion and textile management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/textiles.ncsu.edu\/academics\/undergraduate\/brand-management-and-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Management and Marketing - Wilson College of Textiles\" \/>\n<meta property=\"og:description\" content=\"Brand management and marketing is one of two concentrations offered by the B.S. in fashion and textile management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/textiles.ncsu.edu\/academics\/undergraduate\/brand-management-and-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Wilson College of Textiles\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-23T17:08:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/textiles.ncsu.edu\/wp-content\/uploads\/2024\/07\/1705418438875-3-1024x576.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/textiles.ncsu.edu\/academics\/undergraduate\/brand-management-and-marketing\/\",\"url\":\"https:\/\/textiles.ncsu.edu\/academics\/undergraduate\/brand-management-and-marketing\/\",\"name\":\"Brand Management and Marketing - 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