{"id":18345,"date":"2022-02-23T09:31:10","date_gmt":"2022-02-23T14:31:10","guid":{"rendered":"https:\/\/textiles.ncsu.edu\/people\/drmatthe\/"},"modified":"2024-08-29T16:44:28","modified_gmt":"2024-08-29T20:44:28","slug":"drmatthe","status":"publish","type":"person","link":"https:\/\/textiles.ncsu.edu\/people\/drmatthe\/","title":{"rendered":"Delisia Matthews"},"content":{"rendered":"<section id=\"bio\">Dr. Delisia R. Matthews is an Associate Professor in the department of Textile and Apparel, Technology and Management within the Wilson College of Textiles. She joined the department Fall, 2015. Dr. Matthews\u2019 prior academic appointment was with Louisiana State University (LSU) in the Textiles, Apparel Design, and Merchandising department, where she taught Consumer Behavior, Retail Merchandising, and Apparel Entrepreneurship from Fall, 2012 \u2013 Spring, 2015. Prior to joining academia, she worked eight years in the marketing research and retail industries for companies such as Procter &amp; Gamble, Nordstrom, and Walmart Corporate Marketing. She frequently incorporates personal examples from her industry experiences within her class lectures. Dr. Matthews was selected as a university-level recipient for the 2017 Outstanding Teacher Award.Dr. Matthews\u2019 research focuses broadly on consumer behavior. She has investigated various aspects of consumer behavior in relation to apparel\/retailing including brand equity, clothing rentals and swaps, eco-friendly apparel, fashion trucks, \u201cSneakerheads,\u201d plus-size consumers, African-American consumers, and fashion consumer groups.\u00a0 Dr. Matthews\u2019 awards and honors include the Family and Consumer Sciences Research Journal 2020 Best Paper Award in Apparel, Textiles and Merchandising, the 2019 African American Cultural Center Faculty Fellowship, and numerous \u201cThank A Teacher\u201d recognitions.<\/section>\n<section id=\"research_summary\">\n<h3 class=\"person-section-heading\">Research<\/h3>\n<ul>\n<li>Consumer Behavior<\/li>\n<li>Branding<\/li>\n<li>Retailing<\/li>\n<li>Fashion Consumer Groups<\/li>\n<\/ul>\n<h3>Teaching<\/h3>\n<p><strong>FTM 282<\/strong> &#8211; Introduction to Textile Brand Management and Marketing,<br \/>\n<strong>FTM 387<\/strong> &#8211; Textile Brand Communication and Promotions,<br \/>\n<strong>TTM 582<\/strong> &#8211; Global Textile Brand Management and Marketing<\/p>\n<h3>In the News<\/h3>\n<p><iframe loading=\"lazy\" title=\"Digging Deeper: A look inside the world of sneakerhead culture\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Qcv_cjsjnBM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Part 2 - A look at the sneakerhead culture\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Hawyg95Raqs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/section>\n","protected":false},"author":60,"featured_media":18696,"template":"","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"","ncst_dynamicHeaderData":"","ncst_content_audit_freq":"","ncst_content_audit_date":"","_links_to":"","_links_to_target":""},"group":[463,427,391,396,401],"person_tag":[],"class_list":["post-18345","person","type-person","status-publish","has-post-thumbnail","hentry","group-brand-management-and-marketing","group-consumer-behavior","group-faculty","group-fashion-and-textile-management-bmm","group-textile-and-apparel-technology-and-management"],"acf":[],"yoast_head":"<title>Delisia Matthews - Wilson College of Textiles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/textiles.ncsu.edu\/people\/drmatthe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delisia Matthews - Wilson College of Textiles\" \/>\n<meta property=\"og:description\" content=\"Dr. Delisia R. 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