{"id":18465,"date":"2022-02-23T09:31:14","date_gmt":"2022-02-23T14:31:14","guid":{"rendered":"https:\/\/textiles.ncsu.edu\/people\/mmmoore4\/"},"modified":"2024-05-01T16:43:32","modified_gmt":"2024-05-01T20:43:32","slug":"mmmoore4","status":"publish","type":"person","link":"https:\/\/textiles.ncsu.edu\/people\/mmmoore4\/","title":{"rendered":"Marguerite Moore"},"content":{"rendered":"
Worked in the private and public sectors until 1998 when I began an academic career. Received my Ph.D. from the University of Tennessee in 2002 where my research focused on strategic management and technology adoption among U.S. retail firms. First academic appointment was in the College of Hospitality, Retail and Sports Management at the University of South Carolina. In 2008, I moved to NC State to join the Wilson College of Textiles Faculty in the Management area as an Associate Professor. I currently teach and direct masters and Ph.D. students in various applications of marketing research to the apparel and textiles industries. My personal interest is using secondary data to make marketing decisions in quick moving environments.<\/section>\n
\n

Research<\/h3>\n
    \n
  • Research Methods<\/li>\n
  • Global Branding<\/li>\n
  • Marketing Strategy<\/li>\n<\/ul>\n

    Teaching<\/h3>\n
      \n
    • FTM 220<\/span>\u00a0–\u00a0Principles of Retail and Supply Chain Management in Textiles<\/span>\u00a0,<\/span><\/li>\n
    • FTM 395<\/span>\u00a0–\u00a0Fashion and the Consumer (Online)<\/span>\u00a0,<\/span><\/li>\n
    • FTM 482<\/span>\u00a0–\u00a0Advanced Brand Management and Marketing in Textiles (Traditional & Online)<\/span>\u00a0,<\/span><\/li>\n
    • TTM 585<\/span>\u00a0–\u00a0Marketing Research in Textiles (Traditional & Online)<\/span>\u00a0,<\/span><\/li>\n<\/ul>\n<\/section>\n","protected":false},"author":119,"featured_media":18871,"template":"","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"","ncst_dynamicHeaderData":"","ncst_content_audit_freq":"","ncst_content_audit_date":"","_links_to":"","_links_to_target":""},"group":[463,391,396,401],"person_tag":[],"acf":[],"yoast_head":"Marguerite Moore - Wilson College of Textiles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/textiles.ncsu.edu\/people\/mmmoore4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marguerite Moore - Wilson College of Textiles\" \/>\n<meta property=\"og:description\" content=\"Worked in the private and public sectors until 1998 when I began an academic career. 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