{"id":65536,"date":"2024-08-09T10:55:33","date_gmt":"2024-08-09T14:55:33","guid":{"rendered":"https:\/\/textiles.ncsu.edu\/people\/hlee33\/"},"modified":"2024-08-29T16:43:05","modified_gmt":"2024-08-29T20:43:05","slug":"hlee33","status":"publish","type":"person","link":"https:\/\/textiles.ncsu.edu\/people\/hlee33\/","title":{"rendered":"Hanna Lee"},"content":{"rendered":"<p>After receiving her Ph.D. in textile technology and management at the NCSU, Hanna Lee started her academic career as an assistant professor of marketing at Susquehanna University in Pennsylvania as well as the Department of Retailing at the University of South Carolina before joining the Wilson College of Textiles.<\/p>\n<p>Hanna&#8217;s research centers on understanding consumer behavior in technology-mediated markets and innovative\/international retailing\/marketing research informed by consumer psychology and theories. Examples of research projects include:<\/p>\n<ul>\n<li>Impact of innovative retail technologies (e.g., AR\/VR-based retail technologies, Self-Service Technology, Blockchain technology, AI-powered retail\/services, Generative AI) on consumer experiences and markets<\/li>\n<li>Pro-social\/sustainable consumption<\/li>\n<\/ul>\n<p>Her research has been published in leading journals such as International Journal of Consumer Studies, Journal of Fashion Marketing and Management, International Journal of Retail &amp; Distribution Management, and many more. In addition, she was honored to receive several best paper awards from the ACRA\/AMA in 2024, Family &amp; Consumer Science Research Journal in 2022, and the International Textile and Apparel Association in 2020.<\/p>\n","protected":false},"author":300,"featured_media":66143,"template":"","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"","ncst_dynamicHeaderData":"","ncst_content_audit_freq":"","ncst_content_audit_date":"","_links_to":"","_links_to_target":""},"group":[391,396,401],"person_tag":[],"class_list":["post-65536","person","type-person","status-publish","has-post-thumbnail","hentry","group-faculty","group-fashion-and-textile-management-bmm","group-textile-and-apparel-technology-and-management"],"acf":[],"yoast_head":"<title>Hanna Lee - Wilson College of Textiles<\/title>\n<meta name=\"description\" content=\"Hanna&#039;s research centers on understanding consumer behavior in technology-mediated markets and innovative\/international retailing\/marketing research informed by consumer psychology and theories.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/textiles.ncsu.edu\/people\/hlee33\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hanna Lee - 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