{"id":10354,"date":"2017-12-18T11:13:17","date_gmt":"2017-12-18T16:13:17","guid":{"rendered":"https:\/\/textiles.ncsu.edu\/news\/?p=10354"},"modified":"2024-04-26T11:59:44","modified_gmt":"2024-04-26T15:59:44","slug":"dressed-for-success","status":"publish","type":"post","link":"https:\/\/textiles.ncsu.edu\/news\/2017\/12\/dressed-for-success\/","title":{"rendered":"Dressed for Success"},"content":{"rendered":"\n\n\n\n\n

Wilson College of Textiles<\/a> doctoral student Emily Law wants to know if changing your outfit can change your perspective — and perhaps even your life. Her master\u2019s thesis research indicated that clothing choice has a notable effect on student participation and focus. Now, she is taking her research to the next level and further examining the psychology of fashion, including the possibility of increasing one\u2019s performance at work and in social situations through dress.<\/span><\/p>\n\n\n\n

\u201cWhat I’m really interested in is people’s own perceptions of themselves being changed, and their performance in various physical and mental tasks being changed by what they’re wearing,\u201d said Law.<\/span><\/p>\n\n\n\n

Her master\u2019s thesis explored the concept of <\/span>enclothed cognition<\/span>, the power of our clothing to affect our thoughts and feelings. In a seminal study<\/a>, Hajo Adam and Adam Galinsky found that a simple white coat could improve the wearer\u2019s focus and attention to detail — but only if they thought the coat belonged to a doctor. When students were told the same garment was a painter\u2019s coat rather than a doctor’s, there was no such improvement — suggesting that the symbolic associations of certain clothing affect the wearer. Think putting on a power suit to boost confidence for a job interview or lacing up new running shoes for an extra burst of energy in a race.<\/span><\/p>\n\n\n\n

Law hypothesized that the clothes students choose to wear to class could help or hinder their focus, so she set up a study to test her theory. As a teaching assistant for <\/span>Dr. Cynthia Istook<\/span><\/a> last year, she observed students as they sat at their computers in class. The students came in each day and ranked their outfits on a scale from 1 (most casual) to 10 (most formal). During the lecture, she scanned the room at five minute intervals, checking to see which students were paying attention and which students were distracted; ultimately, she found a strong correlation between students\u2019 casual clothing and an increased level of distraction. Conversely, those students wearing more formal clothes tended to be more engaged in the class.<\/span><\/p>\n\n\n\n

\u201cOne day, I had the students come in dressed in sweatpants,\u201d she said. \u201cOn that day, they were distracted around 70 percent of the time and the day I had them come in wearing formal clothing, they were distracted only about 30 percent of the time.\u201d<\/span><\/p>\n\n\n\n

Law presented her research at the<\/span> International Textiles and Apparel Association<\/span><\/a> conference in Vancouver in 2016 and was pleased at the reaction to her presentation.<\/span><\/p>\n\n\n\n

\u201cIt was this huge convention where everybody presents their research,\u201d she said. \u201cI was a little bit nervous, but my research was really well received by everyone. They were asking a lot of questions and were really enthusiastic about it.\u201d<\/span><\/p>\n\n\n\n

Since then, she worked with Dr. Lori Rothenberg on a survey study to gauge the influence of fashion on working professionals. They sent out a questionnaire to various types of local companies and found that being in vogue mattered more to workers than the type of clothing they wore.<\/span><\/p>\n\n\n\n

\u201cIf you were wearing something stylish, you felt better about your performance, every aspect of competence and every aspect of emotional performance,\u201d she said. \u201cFashion really matters to people — the interesting thing is that it mattered more than the style. People would rather be fashionable and completely unprofessional for work than they would be professional for work and in something out of style. For example, if they were wearing an Adidas sweatsuit that’s really in style, that would be better than showing up in a blazer with a big collar way out to here.\u201d<\/span><\/p>\n\n\n\n

Background<\/b><\/p>\n\n\n\n

Law believes her interest in textiles is genetic. Her maternal great-grandmother was the seamstress of a small German village, making the townswomen\u2019s bridal gowns to measure; both grandmothers were accomplished seamstresses, sewing all their children\u2019s clothing. She developed an early interest in sewing, playing Barbie Fashion Designer on her computer for hours and once asking her first-grade teacher for some fabric to make her own dress.<\/span><\/p>\n\n\n\n

\u201cShe gave me a pillowcase and I cut armholes and a headhole and I made a dress,\u201d she laughed. <\/span><\/p>\n\n\n\n

I want to continue looking into the way clothing affects people\u2019s thoughts, feelings and performance, and I want to discover more about the unknown, deeper role clothing plays in our lives.<\/p><\/div><\/blockquote>\n\n\n\n

She came to the Wilson College of Textiles at NC State<\/a> in 2011 and has been here ever since, earning her bachelor\u2019s degree in <\/span>Fashion and Textile Management<\/span><\/a> with a concentration in <\/span>Fashion Development and Product Management<\/span><\/a> in 2015 and her <\/span>master of science in textiles<\/span><\/a> from the department of <\/span>Textile and Apparel, Technology and Management <\/span><\/a>with a focus on consumer science in 2016. She is currently working toward her doctorate and hopes to become a professor.<\/span><\/p>\n\n\n\n

\u201cI love teaching,\u201d she said. \u201cWhen Dr. Istook had me as her TA I just fell in love with teaching…having (all that information) in your head and being able to give it to somebody else — I just fell in love with it. It’s super rewarding, super fun, being able to share my knowledge and make it really accessible for people.\u201d <\/span><\/p>\n\n\n\n

Law credits several professors with her success to date. One is <\/span>Dr. Yingjiao Xu<\/span><\/a>, who invited her to apply to the accelerated master\u2019s program and who she said \u201cset me on this path of thinking that I can do more.\u201d Another is Dr. Istook, who she said \u201cwas very supportive and very open to what I wanted to look into, even though it wasn’t her area of expertise.\u201d She is also grateful to Dr. Rothenberg, who was on her thesis committee and is, according to Law, \u201csupportive, one of those people who just brings you up every time you talk to her,\u201d and <\/span>Dr. Marguerite Moore<\/span><\/a>, who she said is \u201canother very positive, wonderful person, (who) sees a really complex thing and says, \u2018This is doable. We just have to figure out how to do it.\u2019\u201d   <\/span><\/p>\n\n\n\n

Law is currently designing another experiment to delve into the psychology of fashion, an area so broad and so under-studied she believes she can carve out her own academic niche. She wants to know more about the influence of fashion on mood and self-perception, about the affordability of fashion and how not being able to buy stylish clothes can impact individuals, about who one\u2019s clothes proclaim one to be. <\/span><\/p>\n\n\n\n

\u201cHow is the clothing that people are wearing every day on the street affecting them?\u201d asked Law. \u201cSometimes, you have a bad day and you dress for that bad day. If you wear sweatpants, is that one of those self-fulfilling prophecies? Are you making that day bad? If you dressed up would your day turn around? I have so many different questions…<\/span>I want to continue looking into the way clothing affects people\u2019s thoughts, feelings and performance, and I want to discover more about the unknown, deeper role clothing plays in our lives<\/span>.<\/span>\u201d  <\/span><\/p>\n","protected":false,"raw":"\n\n\n\n\n

Wilson College of Textiles<\/a> doctoral student Emily Law wants to know if changing your outfit can change your perspective -- and perhaps even your life. Her master\u2019s thesis research indicated that clothing choice has a notable effect on student participation and focus. Now, she is taking her research to the next level and further examining the psychology of fashion, including the possibility of increasing one\u2019s performance at work and in social situations through dress.<\/span><\/p>\n\n\n\n

\u201cWhat I'm really interested in is people's own perceptions of themselves being changed, and their performance in various physical and mental tasks being changed by what they're wearing,\u201d said Law.<\/span><\/p>\n\n\n\n

Her master\u2019s thesis explored the concept of <\/span>enclothed cognition<\/span>, the power of our clothing to affect our thoughts and feelings. In a seminal study<\/a>, Hajo Adam and Adam Galinsky found that a simple white coat could improve the wearer\u2019s focus and attention to detail -- but only if they thought the coat belonged to a doctor. When students were told the same garment was a painter\u2019s coat rather than a doctor's, there was no such improvement -- suggesting that the symbolic associations of certain clothing affect the wearer. Think putting on a power suit to boost confidence for a job interview or lacing up new running shoes for an extra burst of energy in a race.<\/span><\/p>\n\n\n\n

Law hypothesized that the clothes students choose to wear to class could help or hinder their focus, so she set up a study to test her theory. As a teaching assistant for <\/span>Dr. Cynthia Istook<\/span><\/a> last year, she observed students as they sat at their computers in class. The students came in each day and ranked their outfits on a scale from 1 (most casual) to 10 (most formal). During the lecture, she scanned the room at five minute intervals, checking to see which students were paying attention and which students were distracted; ultimately, she found a strong correlation between students\u2019 casual clothing and an increased level of distraction. Conversely, those students wearing more formal clothes tended to be more engaged in the class.<\/span><\/p>\n\n\n\n

\u201cOne day, I had the students come in dressed in sweatpants,\u201d she said. \u201cOn that day, they were distracted around 70 percent of the time and the day I had them come in wearing formal clothing, they were distracted only about 30 percent of the time.\u201d<\/span><\/p>\n\n\n\n

Law presented her research at the<\/span> International Textiles and Apparel Association<\/span><\/a> conference in Vancouver in 2016 and was pleased at the reaction to her presentation.<\/span><\/p>\n\n\n\n

\u201cIt was this huge convention where everybody presents their research,\u201d she said. \u201cI was a little bit nervous, but my research was really well received by everyone. They were asking a lot of questions and were really enthusiastic about it.\u201d<\/span><\/p>\n\n\n\n

Since then, she worked with Dr. Lori Rothenberg on a survey study to gauge the influence of fashion on working professionals. They sent out a questionnaire to various types of local companies and found that being in vogue mattered more to workers than the type of clothing they wore.<\/span><\/p>\n\n\n\n

\u201cIf you were wearing something stylish, you felt better about your performance, every aspect of competence and every aspect of emotional performance,\u201d she said. \u201cFashion really matters to people -- the interesting thing is that it mattered more than the style. People would rather be fashionable and completely unprofessional for work than they would be professional for work and in something out of style. For example, if they were wearing an Adidas sweatsuit that's really in style, that would be better than showing up in a blazer with a big collar way out to here.\u201d<\/span><\/p>\n\n\n\n

Background<\/b><\/p>\n\n\n\n

Law believes her interest in textiles is genetic. Her maternal great-grandmother was the seamstress of a small German village, making the townswomen\u2019s bridal gowns to measure; both grandmothers were accomplished seamstresses, sewing all their children\u2019s clothing. She developed an early interest in sewing, playing Barbie Fashion Designer on her computer for hours and once asking her first-grade teacher for some fabric to make her own dress.<\/span><\/p>\n\n\n\n

\u201cShe gave me a pillowcase and I cut armholes and a headhole and I made a dress,\u201d she laughed. <\/span><\/p>\n\n\n\n

I want to continue looking into the way clothing affects people\u2019s thoughts, feelings and performance, and I want to discover more about the unknown, deeper role clothing plays in our lives.<\/p><\/div><\/blockquote>\n\n\n\n

She came to the Wilson College of Textiles at NC State<\/a> in 2011 and has been here ever since, earning her bachelor\u2019s degree in <\/span>Fashion and Textile Management<\/span><\/a> with a concentration in <\/span>Fashion Development and Product Management<\/span><\/a> in 2015 and her <\/span>master of science in textiles<\/span><\/a> from the department of <\/span>Textile and Apparel, Technology and Management <\/span><\/a>with a focus on consumer science in 2016. She is currently working toward her doctorate and hopes to become a professor.<\/span><\/p>\n\n\n\n

\u201cI love teaching,\u201d she said. \u201cWhen Dr. Istook had me as her TA I just fell in love with teaching...having (all that information) in your head and being able to give it to somebody else -- I just fell in love with it. It's super rewarding, super fun, being able to share my knowledge and make it really accessible for people.\u201d <\/span><\/p>\n\n\n\n

Law credits several professors with her success to date. One is <\/span>Dr. Yingjiao Xu<\/span><\/a>, who invited her to apply to the accelerated master\u2019s program and who she said \u201cset me on this path of thinking that I can do more.\u201d Another is Dr. Istook, who she said \u201cwas very supportive and very open to what I wanted to look into, even though it wasn't her area of expertise.\u201d She is also grateful to Dr. Rothenberg, who was on her thesis committee and is, according to Law, \u201csupportive, one of those people who just brings you up every time you talk to her,\u201d and <\/span>Dr. Marguerite Moore<\/span><\/a>, who she said is \u201canother very positive, wonderful person, (who) sees a really complex thing and says, \u2018This is doable. We just have to figure out how to do it.\u2019\u201d   <\/span><\/p>\n\n\n\n

Law is currently designing another experiment to delve into the psychology of fashion, an area so broad and so under-studied she believes she can carve out her own academic niche. She wants to know more about the influence of fashion on mood and self-perception, about the affordability of fashion and how not being able to buy stylish clothes can impact individuals, about who one\u2019s clothes proclaim one to be. <\/span><\/p>\n\n\n\n

\u201cHow is the clothing that people are wearing every day on the street affecting them?\u201d asked Law. \u201cSometimes, you have a bad day and you dress for that bad day. If you wear sweatpants, is that one of those self-fulfilling prophecies? Are you making that day bad? If you dressed up would your day turn around? I have so many different questions...<\/span>I want to continue looking into the way clothing affects people\u2019s thoughts, feelings and performance, and I want to discover more about the unknown, deeper role clothing plays in our lives<\/span>.<\/span>\u201d  <\/span><\/p>\n"},"excerpt":{"rendered":"

College of Textiles doctoral student Emily Law wonders if changing your outfit can change your perspective — or even your life. Her master\u2019s thesis research indicated that clothing choice has a notable effect on student participation and focus, and is taking her research to the next level and further examining the psychology of fashion.<\/p>\n","protected":false},"author":12,"featured_media":24932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/default-post-header","ncst_dynamicHeaderData":"{\"showAuthor\":true,\"showDate\":true,\"showFeaturedVideo\":false,\"caption\":\"\",\"displayCategoryID\":2131}","ncst_content_audit_freq":"","ncst_content_audit_date":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[490,512,502,496],"tags":[714,877,944,945,946,947,948,949,950,584,951,703,952,953,697,585],"class_list":["post-10354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-people","category-research-and-innovation","category-student-success","category-tatm","tag-college-of-textiles","tag-dr-cynthia-istook","tag-dr-lori-rothenberg","tag-dr-marguerite-moore","tag-dr-yingjiao-xu","tag-emily-law","tag-enclothed-cognition","tag-fashion-development-and-product-management","tag-fashion-psychology","tag-ftm","tag-graduate-research","tag-graduate-students","tag-international-textiles-and-apparel-association","tag-master-of-science-in-textiles","tag-nc-state","tag-tatm"],"displayCategory":null,"acf":[],"yoast_head":"Dressed for Success - 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