By Cameron Walker<\/p>\n\n\n\n
The days when shoppers must contort themselves to fit into the styles of the moment are coming to an end. The future of fashion is fit technology, and <\/span>Wilson College of Textiles<\/span><\/a> alumna Jessica Couch (Textile and Apparel Management \u201810) is leading the revolution as founder of <\/span>Luxor + Finch<\/span><\/a> — a fit technology consulting firm that works with the best in the business as they prepare for the brave new world of fashion that actually fits. <\/span><\/p>\n\n\n\n
\n\n“I\u2019ve always felt confident in trying and failing. I\u2019m not afraid to fail — I just feel you need to be passionate about something and try it…If you have a problem and no one else is solving it, it becomes your responsibility to do so.”<\/p>\n <\/div>\n<\/blockquote>\n\n\n\n
\u201cWe specialize in helping brands and retailers integrate the best technology across the supply chain and help to resolve fit issues,\u201d she said. \u201cWe also work with tech companies that are creating fit-based technologies. We work as product developers to help create better technologies for these brands and retailers, and on the consulting side, we help brands who are starting in fashion take advantage of these resources and understand the importance of fit.\u201d <\/span><\/p>\n\n\n\n
Couch began her career in the fashion industry while still at <\/span>NC State<\/span><\/a>, working on the sales floor at <\/span>Nordstrom<\/span><\/a>, which she says was \u201cone of the first companies that taught me the importance of customer centricity.\u201d After graduation, she opened an online store and ran it for three years. The store paid her bills, but also gave her insight into the way people shop online. <\/span><\/p>\n\n\n\n
Couch was intrigued by the idea of fit technology integration and wanted to learn more, so she returned to school, earning her master\u2019s degree in Human Ecology from Cornell University in 2015. After graduation, she worked for now-defunct SourceEasy and then for technology company <\/span>Lectra<\/span><\/a>, which specializes in software and cutting equipment. In her spare time, she authored dozens of articles on fit and fashion. <\/span><\/p>\n\n\n\n
Luxor + Finch counts as its clients some of the leading fashion brands, from athletic wear to high fashion (many have signed nondisclosure agreements, so Couch is unable to reveal their names). The firm also serves parametric pattern grading company Bespokify, which works with one of the busiest retailers in Japan, and <\/span>MySizeID<\/span><\/a>, a sizing app that Couch calls \u201cthe best thing since sliced bread.\u201d <\/span><\/p>\n\n\n\n
<\/figure>\n\n\n\n
Couch will be sharing her message at some high-profile events next year. She is planning the second <\/span>Women of Color FashTech Brunch<\/span>, which will take place during <\/span>New York Fashion Week<\/span><\/a> in February 2019; its goal is to network and foster community among women in the fashion and technology industries. <\/span><\/p>\n\n\n\n
She has also been chosen to speak on a panel about fit and inclusivity at <\/span>South By Southwest <\/span><\/a>in Austin, Texas in March 2019. <\/span><\/p>\n\n\n\n
Written by Cameron Walker <\/span><\/em><\/p>\n","protected":false,"raw":"\n\n\n\n\n
By Cameron Walker<\/p>\n\n\n\n
The days when shoppers must contort themselves to fit into the styles of the moment are coming to an end. The future of fashion is fit technology, and <\/span>Wilson College of Textiles<\/span><\/a> alumna Jessica Couch (Textile and Apparel Management \u201810) is leading the revolution as founder of <\/span>Luxor + Finch<\/span><\/a> -- a fit technology consulting firm that works with the best in the business as they prepare for the brave new world of fashion that actually fits. <\/span><\/p>\n\n\n\n
Couch began her career in the fashion industry while still at <\/span>NC State<\/span><\/a>, working on the sales floor at <\/span>Nordstrom<\/span><\/a>, which she says was \u201cone of the first companies that taught me the importance of customer centricity.\u201d After graduation, she opened an online store and ran it for three years. The store paid her bills, but also gave her insight into the way people shop online. <\/span><\/p>\n\n\n\n
Couch was intrigued by the idea of fit technology integration and wanted to learn more, so she returned to school, earning her master\u2019s degree in Human Ecology from Cornell University in 2015. After graduation, she worked for now-defunct SourceEasy and then for technology company <\/span>Lectra<\/span><\/a>, which specializes in software and cutting equipment. In her spare time, she authored dozens of articles on fit and fashion. <\/span><\/p>\n\n\n\n
Luxor + Finch counts as its clients some of the leading fashion brands, from athletic wear to high fashion (many have signed nondisclosure agreements, so Couch is unable to reveal their names). The firm also serves parametric pattern grading company Bespokify, which works with one of the busiest retailers in Japan, and <\/span>MySizeID<\/span><\/a>, a sizing app that Couch calls \u201cthe best thing since sliced bread.\u201d <\/span><\/p>\n\n\n\n
<\/figure>\n\n\n\n
Couch will be sharing her message at some high-profile events next year. She is planning the second <\/span>Women of Color FashTech Brunch<\/span>, which will take place during <\/span>New York Fashion Week<\/span><\/a> in February 2019; its goal is to network and foster community among women in the fashion and technology industries. <\/span><\/p>\n\n\n\n
She has also been chosen to speak on a panel about fit and inclusivity at <\/span>South By Southwest <\/span><\/a>in Austin, Texas in March 2019. <\/span><\/p>\n\n\n\n
Written by Cameron Walker <\/span><\/em><\/p>\n"},"excerpt":{"rendered":"