{"id":13247,"date":"2019-03-19T03:00:19","date_gmt":"2019-03-19T07:00:19","guid":{"rendered":"https:\/\/textiles.ncsu.edu\/news\/?p=13247"},"modified":"2019-03-19T03:00:19","modified_gmt":"2019-03-19T07:00:19","slug":"hemline-for-hearts-competition-completes-its-third-run","status":"publish","type":"post","link":"https:\/\/textiles.ncsu.edu\/news\/2019\/03\/hemline-for-hearts-competition-completes-its-third-run\/","title":{"rendered":"Hemline for Hearts Competition Completes Its Third Run"},"content":{"rendered":"\n

By Michelle Kerstein, Fashion and Textile Management student<\/em><\/p>\n\n\n\n

Hemline for Hearts, the service learning design competition, took place on February 16 in Crabtree Valley Mall for its third annual run. Students from the Department of Textile and Apparel, Technology and Management<\/a> (TATM) at the Wilson College of Textiles<\/a> worked with the American Heart Association<\/a> (AHA) to support the organization\u2019s \u201cGo Red for Women<\/a>\u201d campaign. It aims to raise awareness about heart disease and stroke in women. According to Justine Andrews, the marketing and communications director at AHA, heart disease is the number one killer of women. By educating a wider audience and providing free health screenings at the event, Hemline for Hearts made information and care accessible, easy and approachable.<\/p>\n\n\n\n

The event drew talent from two classes at Wilson College: Textile Brand Communications and Promotions, taught by Dr. Delisia Matthews, and Fashion Product Design, taught by Dr. Minyoung Suh. After developing a marketing and social media plan and pitching it to AHA, six Fashion and Textile Management<\/a> (FTM) Brand Management and Marketing students were chosen to work hand-in-hand with AHA\u2019s marketing team to promote the event. The team was composed of the following students:<\/p>\n\n\n\n