{"id":16505,"date":"2021-08-03T12:41:56","date_gmt":"2021-08-03T16:41:56","guid":{"rendered":"https:\/\/textiles.ncsu.edu\/news\/?p=16505"},"modified":"2021-08-03T12:41:56","modified_gmt":"2021-08-03T16:41:56","slug":"zeis-textiles-extension-takes-on-key-role-in-global-sustainability-efforts","status":"publish","type":"post","link":"https:\/\/textiles.ncsu.edu\/news\/2021\/08\/zeis-textiles-extension-takes-on-key-role-in-global-sustainability-efforts\/","title":{"rendered":"Zeis Textiles Extension Takes on Key Role in Global Sustainability Efforts"},"content":{"rendered":"\n<p><span>By Raymond Jones<\/span><\/p>\n\n\n\n<p><span>The word <\/span><a href=\"https:\/\/www.evrnu.com\/\"><span>Evrnu<\/span><\/a><span> is not exactly a household word. In fact, it hardly looks like a word at all.&nbsp;<\/span><\/p>\n\n\n\n<p><span>In the past four years, however, a Seattle-based company with this name has become a key player in the global effort to promote sustainability in the textile industry. To achieve that goal, Evrnu (pronounced \u201cever new\u201d) has undertaken a significant initiative to convert old cotton garments into durable, fashionable new clothing.<\/span><\/p>\n\n\n\n<p><span>To pursue this concept successfully, the company needed outside help in overcoming the&nbsp;<\/span><span>technical issues that arise when using recycled fibers as a raw material. That challenge led to a partnership with <\/span><a href=\"https:\/\/textiles.ncsu.edu\/zte\/\"><span>Zeis Textiles Extension<\/span><\/a><span> (ZTE), an arm of the Wilson College of Textiles, which has a national reputation for the variety and quality of its consulting services.<\/span><\/p>\n\n\n\n<p><span>The relationship with Evrnu dates back to 2017, when company co-founders Christo Stanev and Stacy Flynn first approached ZTE for assistance. Tim Pleasants, senior lab operations manager for ZTE labs, has served as NC&#160;State\u2019s primary contact and head problem-solver since that time. Pleasants describes the partnership with Evrnu as mutually beneficial in any number of ways.<\/span><\/p>\n\n\n\n<p><span>\u201cThe specifications we got from Evrnu presented a unique set of challenges,\u201d Pleasants says, \u201cbecause the process of spinning fibers from recycled fabric into serviceable yarns is a tough technical nut to crack. Having said that, we <\/span><i><span>like<\/span><\/i><span> to deal with technical matters that test our ingenuity and resources. And it\u2019s certainly been gratifying to see what clothing designers have been able to do with these impressive new fabrics, which are produced from materials previously sent to landfills.\u201d&nbsp;<\/span><\/p>\n\n\n\n<p><span>Another partnership that has greatly enhanced Evrnu\u2019s global visibility is a merchandising arrangement with a fashion icon whose family name is known everywhere. That icon is Stella McCartney, whose father Paul sang with one of those English rock groups that performed back in the 1960s.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101402\/adidas-by-Stella-McCartney-Infinite-Hoodie_Kristina-Mladenovic-200x300-1.jpg\" alt=\"adidas by Stella McCartney Infinite Hoodie Kristina Mladenovic\" class=\"wp-image-23390\" \/><\/figure><\/div>\n\n\n\n<p><span>Evrnu first partnered with the adidas by Stella McCartney team for the fall\/winter 2019 collection. An Evrnu news release distributed at the time noted that McCartney\u2019s team had embraced the mission of \u201cinnovating and creating with the planet in mind, by using materials that reduce environmental impact.\u201d This mission was especially timely, given the extraordinary volume of waste produced by the fashion industry. Indeed, Evrnu\u2019s release reported that an estimated 92 million tons of textile waste are discarded annually by the industry.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Pleasants, who has worked in the textile industry for more than 37 years, came to ZTE after career stops at Cotton Incorporated and Burlington Industries. He\u2019s seen some unusual production challenges during that time, including a job that required shipping 40,000 pounds of rope a month to Guatemala for use in manufacturing Central America\u2019s ubiquitous hammocks. He says the work with Evrnu, however, has been extraordinarily engaging for all involved.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Evrnu\u2019s co-founder Stacy Flynn says this about the company\u2019s relationship with NC&#160;State: \u201cOur continued partnership with NC&#160;State has allowed us to fine-tune our fiber characteristics to optimize yarn-spinning, knitting, weaving and the recyclability of our products. It is a vital service, and critical for the development of new technologies, as most of the small-run demonstration capacity centers for textile development have left the U.S.<\/span><\/p>\n\n\n\n<p><span>\u201cAt Evrnu, we often contemplate how we can evolve the U.S. textile industry by focusing on recycling innovation, by pushing the boundaries of what is currently perceived as \u2018waste\u2019 and by converting it into a valuable new resource for the apparel industry. The combination of better performance, recyclability and impact reduction will be the standard as we move through the 21<\/span><span>st<\/span><span>&nbsp;century. The U.S. textile industry should lead this effort.\u201d&nbsp;<\/span><\/p>\n\n\n\n<p><span>ZTE has been a part of the Wilson College of Textiles since 2006. Steve and Frosene Zeis founded the unit at that time to expand the extension mission of the college, although industry courses and services had begun nearly 60 years prior. In keeping with NC&#160;State\u2019s mission as a land grant institution ZTE develops partnerships for industry education and workforce development, participates in trade shows, offers training workshops all over the world and provides research and development capabilities on a fee-for-service model.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Additionally, ZTE assists private companies with the testing and prototyping of new fabrics, and its staff experts often serve as \u201cprincipal investigators\u201d in a wide range of research projects. One current project involves working with the U.S. Department of Defense to explore hemp as a raw material in producing military uniforms.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Pleasants describes the Evrnu partnership as \u201cone of the coolest stories I\u2019ve ever been a part of.\u201d It fits well, he says, with one of ZTE\u2019s very top priorities: sustainability. Also, he relishes every possible opportunity to team up with other creative individuals, both inside and outside the university, \u201cwho are good at taking ideas and turning them into new products.\u201d<\/span><\/p>\n","protected":false,"raw":"<!-- wp:ncst\/dynamic-header -->\n<!-- wp:ncst\/default-post-header \/-->\n<!-- \/wp:ncst\/dynamic-header -->\n\n<!-- wp:paragraph -->\n<p><span>By Raymond Jones<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span>The word <\/span><a href=\"https:\/\/www.evrnu.com\/\"><span>Evrnu<\/span><\/a><span> is not exactly a household word. In fact, it hardly looks like a word at all.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span>In the past four years, however, a Seattle-based company with this name has become a key player in the global effort to promote sustainability in the textile industry. To achieve that goal, Evrnu (pronounced \u201cever new\u201d) has undertaken a significant initiative to convert old cotton garments into durable, fashionable new clothing.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span>To pursue this concept successfully, the company needed outside help in overcoming the&nbsp;<\/span><span>technical issues that arise when using recycled fibers as a raw material. That challenge led to a partnership with <\/span><a href=\"https:\/\/textiles.ncsu.edu\/zte\/\"><span>Zeis Textiles Extension<\/span><\/a><span> (ZTE), an arm of the Wilson College of Textiles, which has a national reputation for the variety and quality of its consulting services.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span>The relationship with Evrnu dates back to 2017, when company co-founders Christo Stanev and Stacy Flynn first approached ZTE for assistance. Tim Pleasants, senior lab operations manager for ZTE labs, has served as NC State\u2019s primary contact and head problem-solver since that time. Pleasants describes the partnership with Evrnu as mutually beneficial in any number of ways.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span>\u201cThe specifications we got from Evrnu presented a unique set of challenges,\u201d Pleasants says, \u201cbecause the process of spinning fibers from recycled fabric into serviceable yarns is a tough technical nut to crack. Having said that, we <\/span><i><span>like<\/span><\/i><span> to deal with technical matters that test our ingenuity and resources. And it\u2019s certainly been gratifying to see what clothing designers have been able to do with these impressive new fabrics, which are produced from materials previously sent to landfills.\u201d&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span>Another partnership that has greatly enhanced Evrnu\u2019s global visibility is a merchandising arrangement with a fashion icon whose family name is known everywhere. That icon is Stella McCartney, whose father Paul sang with one of those English rock groups that performed back in the 1960s.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":23390,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img src=\"https:\/\/tex-cloud-cdn.nyc3.digitaloceanspaces.com\/textiles-ncsu\/20231108101402\/adidas-by-Stella-McCartney-Infinite-Hoodie_Kristina-Mladenovic-200x300-1.jpg\" alt=\"adidas by Stella McCartney Infinite Hoodie Kristina Mladenovic\" class=\"wp-image-23390\" \/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><span>Evrnu first partnered with the adidas by Stella McCartney team for the fall\/winter 2019 collection. An Evrnu news release distributed at the time noted that McCartney\u2019s team had embraced the mission of \u201cinnovating and creating with the planet in mind, by using materials that reduce environmental impact.\u201d This mission was especially timely, given the extraordinary volume of waste produced by the fashion industry. Indeed, Evrnu\u2019s release reported that an estimated 92 million tons of textile waste are discarded annually by the industry.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span>Pleasants, who has worked in the textile industry for more than 37 years, came to ZTE after career stops at Cotton Incorporated and Burlington Industries. He\u2019s seen some unusual production challenges during that time, including a job that required shipping 40,000 pounds of rope a month to Guatemala for use in manufacturing Central America\u2019s ubiquitous hammocks. He says the work with Evrnu, however, has been extraordinarily engaging for all involved.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span>Evrnu\u2019s co-founder Stacy Flynn says this about the company\u2019s relationship with NC State: \u201cOur continued partnership with NC State has allowed us to fine-tune our fiber characteristics to optimize yarn-spinning, knitting, weaving and the recyclability of our products. It is a vital service, and critical for the development of new technologies, as most of the small-run demonstration capacity centers for textile development have left the U.S.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span>\u201cAt Evrnu, we often contemplate how we can evolve the U.S. textile industry by focusing on recycling innovation, by pushing the boundaries of what is currently perceived as \u2018waste\u2019 and by converting it into a valuable new resource for the apparel industry. The combination of better performance, recyclability and impact reduction will be the standard as we move through the 21<\/span><span>st<\/span><span>&nbsp;century. The U.S. textile industry should lead this effort.\u201d&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span>ZTE has been a part of the Wilson College of Textiles since 2006. Steve and Frosene Zeis founded the unit at that time to expand the extension mission of the college, although industry courses and services had begun nearly 60 years prior. In keeping with NC State\u2019s mission as a land grant institution ZTE develops partnerships for industry education and workforce development, participates in trade shows, offers training workshops all over the world and provides research and development capabilities on a fee-for-service model.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span>Additionally, ZTE assists private companies with the testing and prototyping of new fabrics, and its staff experts often serve as \u201cprincipal investigators\u201d in a wide range of research projects. One current project involves working with the U.S. Department of Defense to explore hemp as a raw material in producing military uniforms.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span>Pleasants describes the Evrnu partnership as \u201cone of the coolest stories I\u2019ve ever been a part of.\u201d It fits well, he says, with one of ZTE\u2019s very top priorities: sustainability. Also, he relishes every possible opportunity to team up with other creative individuals, both inside and outside the university, \u201cwho are good at taking ideas and turning them into new products.\u201d<\/span><\/p>\n<!-- \/wp:paragraph -->"},"excerpt":{"rendered":"<p>ZTE\u2019s experts help Evrnu to meet the tough technical challenge of spinning durable, serviceable yarns from recycled cotton fabric. <\/p>\n","protected":false},"author":12,"featured_media":20727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/default-post-header","ncst_dynamicHeaderData":"{\"showAuthor\":true,\"showDate\":true,\"showFeaturedVideo\":false,\"caption\":\"\",\"displayCategoryID\":2135}","ncst_content_audit_freq":"","ncst_content_audit_date":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[742,490,512],"tags":[695,2445,2446,1382,898,663],"displayCategory":null,"acf":[],"yoast_head":"<title>Zeis Textiles Extension Takes on Key Role in Global Sustainability Efforts - 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