{"id":18191,"date":"2022-01-07T11:33:28","date_gmt":"2022-01-07T16:33:28","guid":{"rendered":"https:\/\/textiles.ncsu.edu\/news\/?p=18191"},"modified":"2022-01-07T11:33:28","modified_gmt":"2022-01-07T16:33:28","slug":"understanding-and-applying-project-challenges-students-to-develop-apparel-line","status":"publish","type":"post","link":"https:\/\/textiles.ncsu.edu\/news\/2022\/01\/understanding-and-applying-project-challenges-students-to-develop-apparel-line\/","title":{"rendered":"Understanding and Applying: Project Challenges Students to Develop Apparel Line"},"content":{"rendered":"\n

By Sarah Stone<\/p>\n\n\n\n

The last time you bought clothes from H&M, Gap or another national brand, did you think about how the apparel line came to be? It takes a whole team of product development and brand marketing professionals to develop the concept for that line and transform it from idea to sold product.<\/p>\n\n\n\n

Senior fashion and textile management<\/a> (FTM) students at the Wilson College of Textiles immerse themselves in that process for their final project for FTM 416: The Fashion Industry. All FTM seniors are required to take the capstone course, which provides a unique opportunity for students from both the brand management and marketing (BMM) and fashion development and product management (FDPM) concentrations to collaborate. <\/p>\n\n\n\n

\u201cStudents were consistently telling me that they really wanted to be on a team that consisted of students from the two different concentrations and where they could leverage their specific skills,\u201d Professor Kristin Thoney-Barletta<\/a> says. <\/p>\n\n\n\n

Teams of six students from both concentrations are assigned to target markets ranging from toddlers to baby boomers. After choosing a national brand for that target market, each group is tasked with developing an apparel line concept for a specific season by: <\/p>\n\n\n\n