{"id":28305,"date":"2022-02-07T13:46:59","date_gmt":"2022-02-07T18:46:59","guid":{"rendered":"https:\/\/textiles.ncsu.edu\/news\/?p=18544"},"modified":"2022-02-07T13:46:59","modified_gmt":"2022-02-07T18:46:59","slug":"podcast-color","status":"publish","type":"post","link":"https:\/\/textiles.ncsu.edu\/news\/2022\/02\/podcast-color\/","title":{"rendered":"Professor Explains Science Behind Color Creation"},"content":{"rendered":"\n<p>Photo by&nbsp;<a href=\"https:\/\/unsplash.com\/@ro_ka?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Robert Katzki<\/a>&nbsp;on&nbsp;<a href=\"https:\/\/unsplash.com\/s\/photos\/color?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"nc-state-s-audio-abstract-podcast-color\"><a href=\"https:\/\/news.ncsu.edu\/feed\/podcast\">NC&#160;State&#8217;s Audio Abstract Podcast: Color<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-28305-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/news.ncsu.edu\/wp-content\/uploads\/2022\/02\/E41-Renzo-Shamey-master-v2.mp3?_=1\" \/><a href=\"https:\/\/news.ncsu.edu\/wp-content\/uploads\/2022\/02\/E41-Renzo-Shamey-master-v2.mp3\">https:\/\/news.ncsu.edu\/wp-content\/uploads\/2022\/02\/E41-Renzo-Shamey-master-v2.mp3<\/a><\/audio>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/news.ncsu.edu\/podcast-download\/530171\/podcast-color.mp3?ref=download\">Download file<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/news.ncsu.edu\/podcast-download\/530171\/podcast-color.mp3?ref=new_window\" target=\"_blank\" rel=\"noreferrer noopener\">Play in new window<\/a>&nbsp;|&nbsp;Duration: 24:13&nbsp;|&nbsp;Recorded on February 2, 2022&nbsp;|&nbsp;<a href=\"https:\/\/news.ncsu.edu\/wp-content\/uploads\/2022\/02\/E41-Renzo-Shamey-22-UCOM-1398-xscribe.docx\" target=\"_blank\" rel=\"noreferrer noopener\">Download transcript<\/a><\/p>\n\n\n\n<p>By Tracey Peake<\/p>\n\n\n\n<p>It\u2019s 2022 and Pantone has proclaimed Very Peri the official new color of the year. But how does this work? Is there a method to choosing the color of the year? Are there undiscovered colors out there still waiting to be found? And how do we make color nowadays, anyway?<\/p>\n\n\n\n<p><a href=\"https:\/\/textiles.ncsu.edu\/directory\/people\/rshamey\">Renzo Shamey,<\/a>&nbsp;Ciba Professor of Textile Chemistry in NC&nbsp;State\u2019s&nbsp;<a href=\"https:\/\/textiles.ncsu.edu\/\">Wilson College of Textiles<\/a>, talks about the science of color creation.<\/p>\n\n\n\n<p>\u201cColor really plays a really important role in the retail sector,\u201d Shamey says. \u201cAnd it also plays a critical role in our psycho-analysis of things that we come across. So colors play a big, important role in our daily lives. And they also play a major important role in industrial decisions.\u201d<\/p>\n\n\n\n<p>To that end, the Pantone color of the year is important as a trend-setter for forecasting decisions by manufacturers. The color is selected by an international committee that thinks about not only what\u2019s \u201cpopular,\u201d but what may meet the psychological needs of a given moment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pantone-s-color-of-the-year-veri-peri\">Pantone\u2019s Color of the Year: Veri Peri<\/h2>\n\n\n\n<blockquote class=\"wp-block-ncst-pullquote has-red-400-text-color\"><div class=\"pullquote-container\"><p class=\"pullquote-content\">This year\u2019s selection, Very Peri, has the qualities of two different colors, blues that tend to create the impression of loyalty and calmness. The red undertone is meant to provide some creativity, some happiness and joy. So it\u2019s a combination of two colors and according to Pantone it\u2019s meant to provide us with calmness and help us envision our future.<\/p><\/div><\/blockquote>\n\n\n\n<p>We\u2019ve obviously moved past the days of using beetles and plants for color \u2013 there are currently about 100,000 synthetic colorants out there that can be combined to make different colors.<\/p>\n\n\n\n<p>For Shamey, one of the coolest things about color is \u201cstructural color,\u201d where no colorant is needed for the viewer to see colors. Sound weird? Shamey explains:<\/p>\n\n\n\n<p>\u201cIf you have micro indentations on the surface of a material, depending on how light hits it and the angle of viewing, you\u2019ll get different color sensations from that surface. And this is something that you might come across when you\u2019re looking at the wings of a butterfly or an oil slick, for example.<\/p>\n\n\n\n<p>\u201cThese are becoming more and more important from an industrial point of view. There\u2019s a lot of interest recently to try and recreate structural colors on a large scale, because that would eliminate the use of colorants in the first place. So you don\u2019t really need a colorant. You just need to change the optical properties of material \u2013 depending on the angle, you might see blue, at another angle you might see green.\u201d<\/p>\n","protected":false,"raw":"<!-- wp:ncst\/dynamic-header -->\n<!-- wp:ncst\/default-post-header \/-->\n<!-- \/wp:ncst\/dynamic-header -->\n\n<!-- wp:paragraph -->\n<p>Photo by&nbsp;<a href=\"https:\/\/unsplash.com\/@ro_ka?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Robert Katzki<\/a>&nbsp;on&nbsp;<a href=\"https:\/\/unsplash.com\/s\/photos\/color?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"nc-state-s-audio-abstract-podcast-color\"><a href=\"https:\/\/news.ncsu.edu\/feed\/podcast\">NC State's Audio Abstract Podcast: Color<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:embed {\"url\":\"https:\/\/news.ncsu.edu\/wp-content\/uploads\/2022\/02\/E41-Renzo-Shamey-master-v2.mp3\",\"type\":\"rich\",\"providerNameSlug\":\"embed-handler\"} -->\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/news.ncsu.edu\/wp-content\/uploads\/2022\/02\/E41-Renzo-Shamey-master-v2.mp3\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/news.ncsu.edu\/podcast-download\/530171\/podcast-color.mp3?ref=download\">Download file<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/news.ncsu.edu\/podcast-download\/530171\/podcast-color.mp3?ref=new_window\" target=\"_blank\" rel=\"noreferrer noopener\">Play in new window<\/a>&nbsp;|&nbsp;Duration: 24:13&nbsp;|&nbsp;Recorded on February 2, 2022&nbsp;|&nbsp;<a href=\"https:\/\/news.ncsu.edu\/wp-content\/uploads\/2022\/02\/E41-Renzo-Shamey-22-UCOM-1398-xscribe.docx\" target=\"_blank\" rel=\"noreferrer noopener\">Download transcript<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By Tracey Peake<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It\u2019s 2022 and Pantone has proclaimed Very Peri the official new color of the year. But how does this work? Is there a method to choosing the color of the year? Are there undiscovered colors out there still waiting to be found? And how do we make color nowadays, anyway?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/textiles.ncsu.edu\/directory\/people\/rshamey\">Renzo Shamey,<\/a>&nbsp;Ciba Professor of Textile Chemistry in NC&nbsp;State\u2019s&nbsp;<a href=\"https:\/\/textiles.ncsu.edu\/\">Wilson College of Textiles<\/a>, talks about the science of color creation.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u201cColor really plays a really important role in the retail sector,\u201d Shamey says. \u201cAnd it also plays a critical role in our psycho-analysis of things that we come across. So colors play a big, important role in our daily lives. And they also play a major important role in industrial decisions.\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To that end, the Pantone color of the year is important as a trend-setter for forecasting decisions by manufacturers. The color is selected by an international committee that thinks about not only what\u2019s \u201cpopular,\u201d but what may meet the psychological needs of a given moment.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"pantone-s-color-of-the-year-veri-peri\">Pantone\u2019s Color of the Year: Veri Peri<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:ncst\/pullquote {\"value\":\"This year\u2019s selection, Very Peri, has the qualities of two different colors, blues that tend to create the impression of loyalty and calmness. The red undertone is meant to provide some creativity, some happiness and joy. So it\u2019s a combination of two colors and according to Pantone it\u2019s meant to provide us with calmness and help us envision our future.\"} -->\n<blockquote class=\"wp-block-ncst-pullquote has-red-400-text-color\"><div class=\"pullquote-container\"><p class=\"pullquote-content\">This year\u2019s selection, Very Peri, has the qualities of two different colors, blues that tend to create the impression of loyalty and calmness. The red undertone is meant to provide some creativity, some happiness and joy. So it\u2019s a combination of two colors and according to Pantone it\u2019s meant to provide us with calmness and help us envision our future.<\/p><\/div><\/blockquote>\n<!-- \/wp:ncst\/pullquote -->\n\n<!-- wp:paragraph -->\n<p>We\u2019ve obviously moved past the days of using beetles and plants for color \u2013 there are currently about 100,000 synthetic colorants out there that can be combined to make different colors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For Shamey, one of the coolest things about color is \u201cstructural color,\u201d where no colorant is needed for the viewer to see colors. Sound weird? Shamey explains:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u201cIf you have micro indentations on the surface of a material, depending on how light hits it and the angle of viewing, you\u2019ll get different color sensations from that surface. And this is something that you might come across when you\u2019re looking at the wings of a butterfly or an oil slick, for example.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u201cThese are becoming more and more important from an industrial point of view. There\u2019s a lot of interest recently to try and recreate structural colors on a large scale, because that would eliminate the use of colorants in the first place. So you don\u2019t really need a colorant. You just need to change the optical properties of material \u2013 depending on the angle, you might see blue, at another angle you might see green.\u201d<\/p>\n<!-- \/wp:paragraph -->"},"excerpt":{"rendered":"<p>Professor Renzo Shamey shares the science behind Pantone&#8217;s color of the year and explains color creation on NC State&#8217;s Audio Abstract Podcast.<\/p>\n","protected":false},"author":12,"featured_media":24333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/default-post-header","ncst_dynamicHeaderData":"{\"showAuthor\":true,\"showDate\":true,\"showFeaturedVideo\":false,\"caption\":\"\",\"displayCategoryID\":2135}","ncst_content_audit_freq":"","ncst_content_audit_date":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[512,479],"tags":[518,1143,933,649,671,727,1382],"displayCategory":null,"acf":[],"yoast_head":"<title>Professor Explains Science Behind Color Creation - 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