{"id":31647,"date":"2022-09-29T12:42:27","date_gmt":"2022-09-29T16:42:27","guid":{"rendered":"https:\/\/textiles.ncsu.edu\/?p=31647"},"modified":"2024-12-20T14:41:05","modified_gmt":"2024-12-20T19:41:05","slug":"textile-bowl-in-national-spotlight","status":"publish","type":"post","link":"https:\/\/textiles.ncsu.edu\/news\/2022\/09\/textile-bowl-in-national-spotlight\/","title":{"rendered":"Textile Bowl in National Spotlight"},"content":{"rendered":"\n
In the late 1970s, the textile manufacturing industry that had long propped up the economies of North and South Carolina and employed more than a million workers in both states took a couple of major hits.<\/p>\n\n\n
On March 2, 1979, 20th Century Fox Studios released director Martin Ritt\u2019s Norma Rae<\/em>, a fictionalized account of the real-life struggle of Crystal Lee Sutton to unionize the J.P. Stevens clothing mill in Roanoke Rapids, North Carolina, and to get her co-workers to join the Amalgamated Clothing and Textile Workers Union.<\/p>\n\n\n The film was nominated for the Academy Award for Best Picture that year (losing to Kramer vs. Kramer<\/em>), and Sally Field won the Best Actress Oscar for her portrayal of Sutton, a single mom with three children making $2.65 an hour folding towels at the plant, who led the dangerous organizing campaign in notoriously anti-union North Carolina.<\/p>\n\n\n In 1980, the Charlotte Observer<\/em> assigned a half-dozen reporters and four editors to investigate the textile industry in both states for high incidences of byssinosis, a rare asthma-like respiratory disease caused by breathing dust particulates from unprocessed cotton.<\/p>\n\n\n Comparable to coal workers pneumoconiosis, or \u201cblack lung disease,\u201d among coal miners, the incurable affliction became known as \u201cbrown lung disease.\u201d<\/p>\n\n\n On April 14, 1981, the Observer<\/em> won the Pulitzer Prize Gold Medal for Public Service for its series \u201cBrown Lung: A Case of Deadly Neglect,\u201d in which a total of 22 articles and eight editorials exposed the lack of industry control and concern for the health of its workers, many of whom sought disability compensation for lost wages after contracting the disease.<\/p>\n\n\n Needless to say, the textile industry that provided more manufacturing jobs than any other industry in the two states at the time needed a major positive publicity boost to take it back to the pre-World War II days when textiles accounted for 40% of the state\u2019s workforce.<\/p>\n\n\n The North Carolina and South Carolina Textile Manufacturers Association came up with an idea: The Textile Bowl, a regular-season college football game pitting NC State and Clemson together at the culmination of Textile Week in both states. They even got the Greenville, South Carolina-based Textile Hall Corporation, the longtime promoter of the Southern Textile Basketball Tournament, to provide a trophy for the winner. The NCTMA and the SCTMA also kicked in $500 for each of the school\u2019s textile scholarship funds.<\/p>\n\n\n At the time, both NC State and Clemson were among a dozen universities around the nation that had textile programs that offered a full range of textile degrees, from undergraduate to Ph.D., to improve the design and production of clothing goods and textile manufacturing. The biggest and most important of those schools were NC State, Clemson, Georgia Tech, Auburn and the Philadelphia School of Textiles.<\/p>\n\n\n The day before that inaugural game, hopes were high, as one industry official said, that both states were in \u201cthe early stages of a new textile revolution.\u201d<\/p>\n\n\n Oh, how that prediction came true \u2014 but not in the way the industry leaders wanted.<\/p>\n\n\nA Football Solution<\/h3>\n\n\n