{"id":34975,"date":"2022-12-01T14:08:44","date_gmt":"2022-12-01T19:08:44","guid":{"rendered":"https:\/\/textiles.ncsu.edu\/?p=34975"},"modified":"2024-07-16T00:41:07","modified_gmt":"2024-07-16T04:41:07","slug":"nc-state-and-under-armour-partnership-takes-innovation-to-the-next-level","status":"publish","type":"post","link":"https:\/\/textiles.ncsu.edu\/news\/2022\/12\/nc-state-and-under-armour-partnership-takes-innovation-to-the-next-level\/","title":{"rendered":"NC State and Under Armour Partnership Takes Innovation to the Next Level"},"content":{"rendered":"\n

Under Armour and NC State have launched a new partnership that will support student development, commercialize research and advance textile and materials innovation across the apparel, footwear and accessories industry.<\/p>\n\n\n

Under Armour has opened an innovation center on NC State\u2019s Centennial Campus<\/a>, a space for Under Armour employees to work alongside university researchers. The partners have also signed a master research agreement to accelerate bringing new discoveries to market. Collaborative projects will uncover innovative solutions to support athletes on their journey to compete, while also improving the industry\u2019s environmental impact.<\/p>\n\n\n

Through shared expertise, we look forward to strengthening textiles innovation, improving sustainability and developing future leaders for the industry.<\/p><\/div><\/blockquote>\n<\/aside>\n\n\n\n

\u201cAt Under Armour, we are committed to creating performance solutions for athletes that they never knew they needed and can\u2019t imagine living without,\u201d said Lisa Collier, chief product officer at Under Armour. \u201cThis commitment requires a laser focus on innovation. We are proud to partner with NC State, a top research university, to help us create cutting-edge fabrics that not only perform for athletes, but are also in line with our value to Act Sustainably.\u201d<\/p>\n\n\n

NC State is a strategic partner for Under Armour\u2019s innovation team because of the university\u2019s strong talent pipeline, highly regarded academic programs and unique location. North Carolina is the epicenter of textile manufacturing in the U.S. and NC State is home to the nation\u2019s leading institutions for nonwovens and textiles.<\/p>\n\n\n

\u201cThe addition of Under Armour on campus will result in meaningful experiences for our faculty and students,\u201d said NC State Chancellor Randy Woodson. \u201cThrough shared expertise, we look forward to strengthening textiles innovation, improving sustainability and developing future leaders for the industry.\u201d<\/p>\n\n\n

Rethinking the Future of Fibers<\/h2>\n\n\n

Under Armour expects to invest more than $1 million in research with NC State over the next year. R&D collaborations with the Nonwovens Institute<\/a> (NWI) \u2014 the world’s first academic program for the field of engineered fabrics \u2014 aims to commercialize breakthroughs.<\/p>\n\n\n

“Transformative innovation is driven by partnerships between industry and academia,” said Behnam Pourdeyhimi, executive director of NWI, and associate dean and William A. Klopman Distinguished Professor. “Our collaborations with Under Armour will rethink the future of fiber and materials to develop new solutions.”<\/p>\n\n\n

\"Student<\/a>
Under Armour\u2019s donated equipment inside the Nonwovens Institute on NC State\u2019s Centennial Campus.<\/figcaption><\/figure>\n\n\n

In addition, working with researchers in the Wilson College of Textiles<\/a>, Under Armour will conduct rigorous testing to ensure top fabric performance and endurance.<\/p>\n\n\n

This win-win partnership is an example of what makes Centennial Campus a very special place.<\/p><\/div><\/blockquote>\n<\/aside>\n\n\n\n

“The longstanding partnership with Under Armour powers innovative research and enables our students\u2019 personal and professional development,\u201d said Wilson College of Textiles Dean David Hinks. \u201cDozens of our graduates now enjoy impactful careers at Under Armour. Having Under Armour embedded in our Centennial Campus will help us further prepare students to become leaders in the textiles and apparel industry. This win-win partnership is an example of what makes Centennial Campus a very special place.”<\/p>\n\n\n

In a class project previously sponsored by Under Armour, students developed a material that repurposed down insulation waste which typically ends up in landfills. The students then created a jacket prototype using the more sustainable material.<\/p>\n\n\n

Transforming Fabric Into Wearable Art<\/h2>\n\n\n

The partnership is also paving the way for unconventional projects in the College of Design<\/a>. Last spring, Under Armour donated 12,000 yards of fabric, equivalent to the length of 119 football fields. The material was used for Art2Wear, NC State\u2019s annual student-run production that spotlights works of wearable art.<\/p>\n\n\n

“The Under Armour Challenge gave our students an opportunity to work with professional-grade materials in very original ways,\u201d added Derek Ham, department head of Art + Design in the College of Design. \u201cThe high-quality fabric allowed the students to design pieces that required technical knowledge while enabling them to push the boundaries of their own creativity.\u201d<\/p>\n\n\n

As part of the Under Armour Design Challenge, the students were invited to create looks for the show using the donated fabric. The designs were evaluated for creativity while keeping with Art2Wear\u2019s ethos of avante-garde wearable sculpture and the 2022 theme, \u2018Dissonance.\u2019<\/p>\n\n\n

\"Student<\/a>
Student designers finalize looks for Art2Wear using Under Armour fabric.<\/figcaption><\/figure>\n\n\n

Beyond the design competition, the donated fabric is being used throughout campus in a variety of creative applications. For example, at the Gregg Museum of Art as part of a pre-industrial world textiles course, by University Theater for set design, and at the campus Crafts Center.<\/p>\n\n\n

Next Generation of Apparel Innovators<\/h2>\n\n\n

University\u2013industry partnerships help develop a strong talent pool for recruiting. Under Armour has hired many graduates over the years, with 30 alumni currently employed.<\/p>\n\n\n

Kyle Blakely (Textile Management ’07), senior vice president of innovation at Under Armour, said: \u201cIt\u2019s a privilege to partner with my alma mater and the incredible students, faculty, and staff at NC State to support the Under Armour innovation team. NC State\u2019s Think and Do culture resonates with our approach, making this a very natural partnership. We are dedicated to performance-led innovation, with athletes at the center of everything we do, and we could not ask for a better partner than NC State.\u201d<\/p>\n\n\n

As Under Armour\u2019s liaison to the university, NC State\u2019s Office of Partnerships<\/a> matches the company with talent and research. Looking ahead, both organizations underscore the potential to develop new solutions and prepare students for the future.<\/p>\n

This post was originally published<\/a> in NC State News.<\/em><\/p>","protected":false,"raw":"\n

Under Armour and NC State have launched a new partnership that will support student development, commercialize research and advance textile and materials innovation across the apparel, footwear and accessories industry.<\/p>\n\n\n

Under Armour has opened an innovation center on NC State\u2019s Centennial Campus<\/a>, a space for Under Armour employees to work alongside university researchers. The partners have also signed a master research agreement to accelerate bringing new discoveries to market. Collaborative projects will uncover innovative solutions to support athletes on their journey to compete, while also improving the industry\u2019s environmental impact.<\/p>\n\n\n

Through shared expertise, we look forward to strengthening textiles innovation, improving sustainability and developing future leaders for the industry.<\/p><\/div><\/blockquote>\n<\/aside>\n\n\n\n

\u201cAt Under Armour, we are committed to creating performance solutions for athletes that they never knew they needed and can\u2019t imagine living without,\u201d said Lisa Collier, chief product officer at Under Armour. \u201cThis commitment requires a laser focus on innovation. We are proud to partner with NC State, a top research university, to help us create cutting-edge fabrics that not only perform for athletes, but are also in line with our value to Act Sustainably.\u201d<\/p>\n\n\n

NC State is a strategic partner for Under Armour\u2019s innovation team because of the university\u2019s strong talent pipeline, highly regarded academic programs and unique location. North Carolina is the epicenter of textile manufacturing in the U.S. and NC State is home to the nation\u2019s leading institutions for nonwovens and textiles.<\/p>\n\n\n

\u201cThe addition of Under Armour on campus will result in meaningful experiences for our faculty and students,\u201d said NC State Chancellor Randy Woodson. \u201cThrough shared expertise, we look forward to strengthening textiles innovation, improving sustainability and developing future leaders for the industry.\u201d<\/p>\n\n\n

Rethinking the Future of Fibers<\/h2>\n\n\n

Under Armour expects to invest more than $1 million in research with NC State over the next year. R&D collaborations with the Nonwovens Institute<\/a> (NWI) \u2014 the world's first academic program for the field of engineered fabrics \u2014 aims to commercialize breakthroughs.<\/p>\n\n\n

\"Transformative innovation is driven by partnerships between industry and academia,\" said Behnam Pourdeyhimi, executive director of NWI, and associate dean and William A. Klopman Distinguished Professor. \"Our collaborations with Under Armour will rethink the future of fiber and materials to develop new solutions.\"<\/p>\n\n\n

\"Student<\/a>
Under Armour\u2019s donated equipment inside the Nonwovens Institute on NC State\u2019s Centennial Campus.<\/figcaption><\/figure>\n\n\n

In addition, working with researchers in the Wilson College of Textiles<\/a>, Under Armour will conduct rigorous testing to ensure top fabric performance and endurance.<\/p>\n\n\n

This win-win partnership is an example of what makes Centennial Campus a very special place.<\/p><\/div><\/blockquote>\n<\/aside>\n\n\n\n

\"The longstanding partnership with Under Armour powers innovative research and enables our students\u2019 personal and professional development,\u201d said Wilson College of Textiles Dean David Hinks. \u201cDozens of our graduates now enjoy impactful careers at Under Armour. Having Under Armour embedded in our Centennial Campus will help us further prepare students to become leaders in the textiles and apparel industry. This win-win partnership is an example of what makes Centennial Campus a very special place.\"<\/p>\n\n\n

In a class project previously sponsored by Under Armour, students developed a material that repurposed down insulation waste which typically ends up in landfills. The students then created a jacket prototype using the more sustainable material.<\/p>\n\n\n

Transforming Fabric Into Wearable Art<\/h2>\n\n\n

The partnership is also paving the way for unconventional projects in the College of Design<\/a>. Last spring, Under Armour donated 12,000 yards of fabric, equivalent to the length of 119 football fields. The material was used for Art2Wear, NC State\u2019s annual student-run production that spotlights works of wearable art.<\/p>\n\n\n

\"The Under Armour Challenge gave our students an opportunity to work with professional-grade materials in very original ways,\u201d added Derek Ham, department head of Art + Design in the College of Design. \u201cThe high-quality fabric allowed the students to design pieces that required technical knowledge while enabling them to push the boundaries of their own creativity.\u201d<\/p>\n\n\n

As part of the Under Armour Design Challenge, the students were invited to create looks for the show using the donated fabric. The designs were evaluated for creativity while keeping with Art2Wear\u2019s ethos of avante-garde wearable sculpture and the 2022 theme, \u2018Dissonance.\u2019<\/p>\n\n\n

\"Student<\/a>
Student designers finalize looks for Art2Wear using Under Armour fabric.<\/figcaption><\/figure>\n\n\n

Beyond the design competition, the donated fabric is being used throughout campus in a variety of creative applications. For example, at the Gregg Museum of Art as part of a pre-industrial world textiles course, by University Theater for set design, and at the campus Crafts Center.<\/p>\n\n\n

Next Generation of Apparel Innovators<\/h2>\n\n\n

University\u2013industry partnerships help develop a strong talent pool for recruiting. Under Armour has hired many graduates over the years, with 30 alumni currently employed.<\/p>\n\n\n

Kyle Blakely (Textile Management '07), senior vice president of innovation at Under Armour, said: \u201cIt\u2019s a privilege to partner with my alma mater and the incredible students, faculty, and staff at NC State to support the Under Armour innovation team. NC State\u2019s Think and Do culture resonates with our approach, making this a very natural partnership. We are dedicated to performance-led innovation, with athletes at the center of everything we do, and we could not ask for a better partner than NC State.\u201d<\/p>\n\n\n

As Under Armour\u2019s liaison to the university, NC State\u2019s Office of Partnerships<\/a> matches the company with talent and research. Looking ahead, both organizations underscore the potential to develop new solutions and prepare students for the future.<\/p>\n"},"excerpt":{"rendered":"

Under Armour and NC State have launched a new partnership that will support student development, commercialize research, and advance textile and materials innovation across the apparel, footwear and accessories industry.<\/p>\n","protected":false},"author":13,"featured_media":34977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"source":"ncstate_wire","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/default-post-header","ncst_dynamicHeaderData":"{\"showAuthor\":true,\"showDate\":true,\"showFeaturedVideo\":false,\"caption\":\"\",\"displayCategoryID\":512}","ncst_content_audit_freq":"","ncst_content_audit_date":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[742,512,496,479],"tags":[669,505,1382],"displayCategory":{"term_id":512,"name":"Research and Innovation","slug":"research-and-innovation","term_group":0,"term_taxonomy_id":512,"taxonomy":"category","description":"","parent":0,"count":232,"filter":"raw"},"acf":[],"yoast_head":"NC State and Under Armour Partnership Takes Innovation to the Next Level - 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