How would you explain the research you are presenting about to somebody not familiar with the field?<\/strong><\/h5>\n\n\n\nThe COVID-19 pandemic has caused dramatic life changes to consumers. In response to this stressful situation, consumers have adopted various coping strategies to maintain their physical and mental well-being. <\/p>\n\n\n\n <\/figure>\n\n\n\nThrough the lens of fashion shopping, this study aims to provide a systematic understanding of how consumers have coped with the COVID-19 pandemic and corresponding emotional stress. An observational research method of analyzing social media (i.e., Twitter) data was adopted to reveal consumers\u2019 coping strategies. <\/p>\n\n\n\n
Which labs, studios or technologies offered by the college did you use to conduct your research (if applicable)?<\/strong><\/h5>\n\n\n\nI used Brandwatch: a social media analytics platform.<\/p>\n\n\n\n
Why were you interested in presenting at the Graduate Research Symposium? <\/strong><\/h5>\n\n\n\nParticipating in the Graduate Research Symposium presented an excellent opportunity for me to disseminate my research findings to a broader audience and receive invaluable feedback. The symposium provided a unique platform to engage in discussions with scholars from diverse academic backgrounds, which could lead to gaining new insights and perspectives on my work. <\/p>\n\n\n\n
Additionally, presenting at the symposium allowed me to refine my presentation skills and gain experience in effectively communicating complex ideas to a wider audience. Overall, I believe that the Graduate Research Symposium is a critical step in my academic and professional development, and I am honored to have been selected to participate.<\/p>\n\n\n\n
Ailin Li | Advisor: <\/strong>Professor Yingjiao Xu<\/h4>\n\n\n\nHow would you explain the research you are presenting about to somebody not familiar with the field?<\/strong><\/h5>\n\n\n\nMy research focuses on understanding the influence of Chinese fashion key opinion leaders on consumers' information adoption behavior. Key opinion leaders, or KOLs, are individuals with a large following on social media platforms, such as Weibo and RED, who are seen as experts in a particular area. In the field of fashion, KOLs are particularly influential in shaping consumers' purchasing decisions. <\/p>\n\n\n\n <\/figure>\n\n\n\nMy research aims to investigate the mechanisms behind this influence and the factors that affect consumers' adoption of information from KOLs. By understanding this process, we can provide insights for fashion brands and marketers to better engage with their target audiences in China.<\/p>\n\n\n\n
Why were you interested in presenting at the Graduate Research Symposium? <\/strong><\/h5>\n\n\n\nPresenting at the Graduate Research Symposium provided me with the opportunity to share my research findings with a wider audience and receive feedback from experts in the field. It also allowed me to engage with other graduate students and learn about their work, which could help me to develop new research ideas and approaches. <\/p>\n\n\n\n
Additionally, presenting at the symposium enhanced my professional development by building my presentation skills and providing me with valuable networking opportunities. It was a great way to showcase my research.<\/p>\n"},"excerpt":{"rendered":"
Their research ranges from biomedical textiles to consumer habits.<\/p>\n","protected":false},"author":12,"featured_media":49257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/default-post-header","ncst_dynamicHeaderData":"{\"showAuthor\":true,\"showDate\":true,\"showFeaturedVideo\":false,\"caption\":\"\",\"displayCategoryID\":512}","ncst_content_audit_freq":"","ncst_content_audit_date":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[511,742,512,502,496,479],"tags":[1875,1143,1055,1414,504,505,1382],"class_list":["post-49242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-honors-and-awards","category-newswire","category-research-and-innovation","category-student-success","category-tatm","category-tecs","tag-department-of-textile-and-apparel-technology-and-management","tag-department-of-textile-engineering-chemistry-and-science","tag-ph-d-fiber-and-polymer-science","tag-ph-d-textile-technology-management","tag-research","tag-sustainability","tag-wilson-college-of-textiles"],"displayCategory":{"term_id":512,"name":"Research and Innovation","slug":"research-and-innovation","term_group":0,"term_taxonomy_id":512,"taxonomy":"category","description":"","parent":0,"count":244,"filter":"raw"},"acf":[],"yoast_head":"
Textiles Students Present at NC State Graduate Student Research Symposium - Wilson College of Textiles<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n