Selling Style III: Welcome to the 21st Century
There was a time, just before the dawn of the 21st century, when consumers did not have the option to buy clothes with a click and have them delivered the next day. Pre-Y2K shoppers braved overfull mall parking lots and fluorescent-lit changing rooms in brick-and-mortar stores -- or waited weeks for their catalog orders to arrive. But the dot-com boom ushered in the era of e-commerce fashion, now a burgeoning industry with worldwide revenue expected to exceed $765 billion by 2022.
