Oct 10, 2019 |

Selling Style III: Welcome to the 21st Century

There was a time, just before the dawn of the 21st century, when consumers did not have the option to buy clothes with a click and have them delivered the next day. Pre-Y2K shoppers braved overfull mall parking lots and fluorescent-lit changing rooms in brick-and-mortar stores -- or waited weeks for their catalog orders to arrive. But the dot-com boom ushered in the era of e-commerce fashion, now a burgeoning industry with worldwide revenue expected to exceed $765 billion by 2022.

Jul 9, 2019 |

Selling Style II: The History of Fashion Marketing in the 20th Century  

At the turn of the last century, a pair of redheaded sisters launched themselves into Edwardian-era English society -- and fashion was never the same. Provocative novelist, scriptwriter and magazine columnist Elinor Glyn popularized the concept of the It Girl -- a young woman with both the innocent intrigue of the ingenue and the sex appeal of the siren. The It Girl has been exemplified over the years by Clara Bow, Lana Turner, Marilyn Monroe, Edie Sedgwick, Kate Moss and others.