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New Research Center at NC State Will Advance Fashion Industry

Fashion and Textile Business Excellence Cooperative

A person hovers a phone over their feet and a shoe appears over one of the feet on the phone screen.

Jan 10, 2024

What is a Virtual Fitting Room? Advantages and Early Adopters

Virtual Fitting Rooms are another way retailers are integrating augmented reality and augmented intelligence into their business models.  
A stock image of a white shirt with a green and white tag that reads "carbon neutral."

Dec 4, 2023

What Is Greenwashing And Why Are More Companies Being Accused of It?

An increasing number of fashion brands are facing accusations of greenwashing. The Fashion and Textile Business Excellence Collective breaks down what these accusations could mean for business. 
A blue background with what looks like a paper hashtag symbol and 3D "heart" symbols to the right of it.

Oct 3, 2023

Virtual Fashion Influencers: The New Face of Your Favorite Brand?

The use of virtual influencers is on the rise but comes with unique advantages and risks.  
online shopping concept and promotional discounts in front of the store display Women's clothing and fashion Surrounded by mannequins and shopping bags multicolor pastel background. 3d rendering

Aug 31, 2023

What Is Digital Fashion and Why Is It Trending? 

Experts at the Wilson College of Textiles explain why an increasing number of consumers are turning to digital fashion and its potential impacts on the industry.  
Two students sit at a conference table with a laptop. They are turned to look at Helmut Hergeth. A presentation is on a screen behind them.

Aug 30, 2023

New Research Center at NC State Will Advance Fashion Industry

The Fashion and Textile Business Excellence Cooperative will connect faculty and students at the Wilson College of Textiles with business leaders to advance this ever-changing field.