Jul 9, 2019 |

Selling Style II: The History of Fashion Marketing in the 20th Century  

At the turn of the last century, a pair of redheaded sisters launched themselves into Edwardian-era English society -- and fashion was never the same. Provocative novelist, scriptwriter and magazine columnist Elinor Glyn popularized the concept of the It Girl -- a young woman with both the innocent intrigue of the ingenue and the sex appeal of the siren. The It Girl has been exemplified over the years by Clara Bow, Lana Turner, Marilyn Monroe, Edie Sedgwick, Kate Moss and others.