Dr. Marguerite Moore

Professor, TATM

Email : Marguerite_Moore@ncsu.edu
Phone : 919-515-0906
Address : College of Textiles - Room 3321

Dr. Marguerite Moore post image

About

Worked in the private and public sectors until 1998 when I began an academic career. Received my Ph.D. from the University of Tennessee in 2002 where my research focused on strategic management and technology adoption among U.S. retail firms. First academic appointment was in the College of Hospitality, Retail and Sports Management at the University of South Carolina. In 2008, I moved to NC State to join the College of Textiles Faculty in the Management area as an Associate Professor. I currently teach and direct masters and Ph.D. students in various applications of marketing research to the apparel and textiles industries. My personal interest is using secondary data to make marketing decisions in quick moving environments.

Research

  • Research Methods
  • Global Branding
  • Marketing Strategy

Academic Degrees

PHD, University of Tennessee
Major: Human Ecology/Minor: Statistics

MS, University of North Carolina Greensboro
Major: Textile Marketing

BA, University of North Carolina Greensboro
Major: Political Science-American Foreign Policy

Teaching

  • FTM 220-Principles of Retail and Supply Chain Management in Textiles
  • FTM 395- Fashion and the Consumer (Online)
  • FTM 482-Advanced Brand Management and Marketing in Textiles (Traditional &Online)
  • TTM 585- Marketing Research in Textiles (Traditional & Online)

Recent Publications

  1. Carpenter, JM, Moore, M, , Alexander, N. & Doherty, AM (2012). Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture. Journal of Strategic Marketing , forthcoming .
  2. Moore, Marguerite (2012). Interactive Media Usage among Millennial Consumers. Journal of Consumer Marketing , 29 (6) , 436-44.
  3. Alexander, NS, Moore, MM, Doherty, AM & Carpenter, JM (2011). Modeling Brand Origin Accuracy. Thought Leaders in Brand Management . Conference Location: Lugano, CH.
  4. Moore, MM, Doherty, AM, Alexander, N & Carpenter JM (2010). International Retail Brand Origin. Thought Leaders in Brand Management . Conference Location: Lugano, CH.
  5. Carpenter, JM & Moore, MM (2010). Product Attributes and Retail Format Choice among U.S. Apparel Purchasers. Journal of Textile and Apparel Technology and Management , 6 (4).

 
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