Marguerite Moore
Bio
Research
- Research Methods
- Global Branding
- Marketing Strategy
Teaching
- FTM 220 – Principles of Retail and Supply Chain Management in Textiles ,
- FTM 395 – Fashion and the Consumer (Online) ,
- FTM 482 – Advanced Brand Management and Marketing in Textiles (Traditional & Online) ,
- TTM 585 – Marketing Research in Textiles (Traditional & Online) ,
Education
Ph.D. Major: Human Ecology, Minor: Statistics
M.S. Textile Marketing University of North Carolina Greensboro
B.A. Political Science - American Foreign Policy University of North Carolina Greensboro
Area(s) of Expertise
Brand Management and Marketing
Publications
- Development of Eco-Friendly Soy Protein Fiber: A Comprehensive Critical Review and Prospects , Fibers (2024)
- Environmental Sustainability Analysis of Rotary-Screen Printing and Digital Textile Printing , AATCC JOURNAL OF RESEARCH (2024)
- Promoting Sustainable Consumption: The Roles of Consumers' Domain-Specific Environmental Knowledge and Personality Traits , SUSTAINABILITY (2024)
- Automatic defect detection for fabric printing using a deep convolutional neural network , INTERNATIONAL JOURNAL OF FASHION DESIGN TECHNOLOGY AND EDUCATION (2021)
- The effect of technology driven mergers and acquisitions on firm performance in the US textile industry , JOURNAL OF THE TEXTILE INSTITUTE (2022)
- Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness , FASHION AND TEXTILES (2021)
- Establishing Operational Norms for Labor Rights Standards Implementation in Low-Cost Apparel Production , SUSTAINABILITY (2021)
- Profiling Digital Printing Technology Adoption in the Fashion Industry: A New Approach to Exploring Innovation Diffusion , INTERNATIONAL JOURNAL OF INNOVATION AND TECHNOLOGY MANAGEMENT (2021)
- Social network analysis of an emerging innovation: direct-to-garment printing technology , JOURNAL OF FASHION MARKETING AND MANAGEMENT (2020)
- Addressing Social Issues in Commodity Markets: Using Cost Modeling as an Enabler of Public Policy in the Bangladeshi Apparel Industry , Journal of Supply Chain Management (2020)