Brand Guidelines

Wilson College of Textiles

Please use the following naming structure:

Internal Facing Materials:

  • Wilson College of Textiles – “Wilson” must always be used in front of College of Textiles on first reference in all materials that are external facing to include PPTs, agendas, posters, flyers, programs, swag and all other official college materials

Domestic External Facing Materials:

  • NC State Wilson College of Textiles on first reference

International External Facing Materials:

  • NC State University Wilson College of Textiles on first reference

General reference:

  • Wilson College is preferred on second and subsequent references

DO NOT use:

  • WCOT on any materials
  • College of Textiles (without Wilson in front of it)
  • COT or CoT
  • Wilson COT
  • Wilson CoT

Color

Color is one of the most recognizable elements of NC State’s brand. The hues that were developed were drawn from NC State’s history and from the people, places and things on campus. The university has created a large palette that resonates visually and reflects exactly who NC State is. The color palette details are below.  For more information on how to use them, particularly the secondary palette, visit: NC State’s brand site.

Core Palette

NC State’s core palette consists of three colors: Wolfpack Red, Wolfpack White and Wolfpack Black. These colors should feature more prominently than any others in NC State communications. In all communications using color, Wolfpack Red should dominate. We are, always, the Red and White of NC State.

core-palette

Expanded Palette

The expanded palette features seven colors that complement each other and, more importantly, complement Wolfpack Red, Black and White.

NC State Brand Expanded Palette

Email Formatting

Body:

When it comes to keeping your emails on brand, the preferred formatting for email body text is the default Gmail settings:

Font: Sans Serif
Text Size: Normal
Text Color: Black

To restore these default settings, go into your email and click on this icon in the top right:

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Choose Settings and in the first tab (General), scroll until you see this:

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When you click on:

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it will restore the default settings.

Signature:

The preferred formatting for your email signature is the same as for the body text:

Font: Sans Serif
Text Size: Normal
Text Color: Black

To update these settings, go into your email and click on this icon in the top right:

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Choose Settings and in the first tab (General), scroll until you get to the Signature section.
The information given in the email signature can differ based on your preferences. The basic information that should be included: your name, title, Wilson College of Textiles, NC State University, phone number. Additional information that you could list includes, but is not limited to: address (physical address: 1020 Main Campus Drive, Raleigh, NC 27606 / campus box mailing address: 1020 Main Campus Drive, Campus Box 8301, Raleigh, NC 27695), email address, website, cell phone number, fax number, social media, NC State brick.

This is the NC State brick allowed in your signature per Brand guidelines.

unnamed

The public records statement found at the bottom is often italicized and can be in grey font to distinguish it from the rest of your signature.

One example of a signature is below and can be copied directly into the signature field and updated with your information:

________________________________

Name
Title
Wilson College of Textiles
NC State University

1020 Main Campus Drive
Campus Box 8301
Raleigh, NC 27695
P: 919-51x-xxxx
Email
Web Address

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All electronic mail messages in connection with State business which are sent to or received by this account are subject to the NC Public Records Law and may be disclosed to third parties.

Fonts

The quick rule for fonts is to use Arial unless you are working on your Dossier or SME where Times New Roman is preferred. If you are using University letterhead, PPT or posters you must use Arial.

If you working on the design side of things – posters, brochures, printed materials – please see this page: brand.ncsu.edu/typography to learn more about the University’s primary typeface (Univers) and secondary typeface (Glypha).

Imagery

The new imagery guidelines for Brand are that images should be “big, bold and impactful”, there should not be visual clutter and when possible, a singular image should be used. They also emphasize imagery that shows people DOING and pays close attention to perspective, lighting and movement.

  • What does this mean?
  • Go BIG! Photos should be prominent in PPT presentations, printed materials, monitor slides, etc.
    Limit collages. Brand Rule: Make your image’s purpose clear: Use a single image (rather than an image collection) and focus on a specific subject (avoid group portraits). Don’t use photo compilations, montages and collages. On occasion there will be a need to use more than one photo. In these cases, limit to as few as possible (two if you can) and organize so that photos are the same size and in a grid pattern. No overlapping, shadowing, boxing, tilting.
  • All new photography! Photos taken recently by University or College photographers should be on-brand. Schedule a shoot for new photos if you need anything besides these recently taken photos.

As the old saying goes, a picture is worth a thousand words. Here are examples of on-brand photos. Also, here is the link to the full imagery guidelines.

Not quite sure if a photo you want to use is on-brand or if you need a new one? Ask Amanda Padbury.

Letterhead

Branded Wilson College of Textiles letterhead is available for download from the Wilson College of Textiles Intranet. Remember – use Arial!

Logos

The diamond logo should never be used. This applies to internal and external materials including posters, fliers, PowerPoint presentations, etc. If you need an approved Wilson College of Textiles logo, they can be found on the Wilson College of Textiles Intranet. Graduate students can email group-tex-marcomm@ncsu.edu to request a logo if needed.

Names and Abbreviations

While writing the name of a department or degree program may seem easy, you may be surprised at how often the commas or “ands” are in the wrong place. We have included the names and abbreviations below.

Common Mistakes:

  • Forgetting to put the comma between “Apparel” and “Technology” in TATM: Textile and Apparel, Technology and Management
  • Adding a comma after “Chemistry” in TECS: Textile Engineering, Chemistry and Science

One additional tip – NC State brand does not use “&” – make sure you spell out “and”.

Names / Abbreviations

Wilson College of Textiles / Wilson College

Departments / Centers / Institutes

Textile and Apparel, Technology and Management (TATM)

Textile Engineering, Chemistry and Science (TECS)

The Nonwovens Institute (NWI)

Textile Protection and Comfort Center (TPACC)
Zeis Textiles Extension (ZTE)
Forensic Sciences Institute (FSI)

Academic Degrees: Academic degrees are abbreviated according to established conventions for each degree. Degrees that are abbreviated with two letters take a period after each letter, and both letters are capitalized. Some degrees are abbreviated with three or more letters. When a degree is abbreviated with three capital letters, periods are never used; when some of the letters are lowercased, periods are used according to the convention for that degree. Following are some examples of academic degrees and their abbreviations:

Undergraduate Degrees – all are Bachelor of Science (B.S.)

Fashion and Textile Design (FTD)

Fashion and Textile Management (FTM)

Polymer and Color Chemistry (PCC)

Textile Engineering (TE)

Textile Technology (TT)

Graduate Degrees

Master of Science (M.S.) in Textile Chemistry (TC)

Master of Science (M.S.) in Textile Engineering (TE)

Master of Science (M.S.) in Textiles

Master of Textiles (M.T.)

Doctor of Philosophy (Ph.D.) in Fiber and Polymer Science (FPS)

Doctor of Philosophy (Ph.D.) in Textile Technology Management (TTM)

NC State vs. NCSU

Do not use NCSU to refer to NC State University in any way, regardless of whether the communication in question is internal or external.

This rule stems from market research the university conducted in the 2000s to gauge public name recognition of “NCSU” vs. “NC State.” This research discovered that “NC State” was recognized across the United States, but “NCSU” was not well known or well understood outside the South. To position NC State as a nationally prominent university, strengthen our name recognition and make our brand more cohesive, we eliminated “NCSU” from our communications.

To help members of our community get in the habit of using on-brand terminology, we prefer that people refrain from using NCSU even in internal communications with a more private audience, such as emails within the university or on platforms like Slack.

Poster, PowerPoint and Google Slides Templates

Wilson College of Textiles branded poster, PowerPoint and Google Slides templates are available on the Textiles Intranet. Graduate students can email group-tex-marcomm@ncsu.edu to request a template if needed. Remember – use Arial!

Social Media

We invite you to follow us if you aren’t already. We also encourage you to tag us using the correct handles and hashtags when you share something related to the Wilson College of Textiles. By doing so, we see your post and can opt to like it or share it.

Please use this hashtag for the college; it is the only way we will see your posts: #NCStateWilson

 Facebook: @NCStateWilsonTextiles

Twitter: @NCStateWilson

Instagram: @NCStateWilson

LinkedIn group: NC State Wilson College of Textiles