Byoungho Ellie Jin

Bio

Research

Dr. Byoungho “Ellie” Jin is a globally recognized scholar whose research focuses on fashion brands’ internationalization, branding, consumer behavior and retailing in emerging markets, and innovative business models. Her scholarly interests have further evolved to include the innovation and competitiveness of small- and medium-sized enterprises (SMEs) and the revitalization of the U.S. textile and apparel industry.

Dr. Jin has been awarded numerous competitive grants from prestigious agencies including the U.S. Department of Agriculture, the U.S. Department of Education, and the National Research Foundation of Korea. She has authored over 155 peer-reviewed articles in leading journals spanning multiple disciplines and has received several best paper awards at national and international academic conferences. Her expertise is highlighted in her recent book Global Fashion Business, as well as two co-authored books and four edited volumes within the Global Fashion Brand Management series, for which she serves as co-series editor.

In addition to her research excellence, Dr. Jin is deeply committed to teaching and graduate student mentorship. She has advised more than 80 graduate students, serving as major advisor or committee member. All of her 15 doctoral advisees have gone on to become successful professors or industry leaders in the U.S., Korea, and Taiwan. Her dedication to graduate education was recognized with the Outstanding Graduate Faculty Mentor Award from Oklahoma State University in 2009.

Dr. Jin is also committed to bridging academia and industry. In 2019, she founded the Fashion and Textile Business Excellence Cooperative (FTBEC), a platform that connects industry, academia, and students through projects and collaborative initiatives. As part of FTBEC’s efforts to advance industry engagement, she co-hosted the inaugural AI in the Fashion and Textile Industries conference in 2024—the first industry-focused event of its kind—bringing together professionals, scholars, and students to explore AI-driven innovations in the sector.

Her global engagement includes visiting and working with industry leaders and academic institutions across Europe, Asia and Australia. She has delivered keynote addresses at international academic conferences and has been invited to lectures at numerous universities worldwide.

Her scholarly contributions have been acknowledged through a range of distinguished honors, including the Distinguished Scholar Award (2019) and the Prentice Hall Lecturer Award (2007) from the International Textile and Apparel Association (ITAA). She has also received research excellence awards from the University of North Carolina at Greensboro (2014) and Oklahoma State University (2008), as well as a teaching excellence award from Yonsei University in Seoul, Korea (2001). In 2021, Dr. Jin made history as the first non-U.S.-born president of ITAA. In recognition of her sustained contributions to the field, she was named an ITAA Fellow in 2024.

Prior to joining North Carolina State University, Dr. Jin held faculty positions at the University of North Carolina at Greensboro and Oklahoma State University. She also served as a visiting scholar at the University of Macerata in Italy in 2016.

Organizations

• International Textile and Apparel Association (ITAA) – Former president
• Korean Distribution Association – Member, Board of Director
• The Korea Chamber of Commerce and Industry, Seoul, Korea – Advisory Board Member

Teaching

TTM 731 – Decision Models and Applications in Textile and Apparel Management
TTM 585 – Market Research in Textiles
FTM 382 – Brand Management in Textiles and Apparel
FTM 482 – Global Brand Management in Textiles and Apparel

Area(s) of Expertise

Brand Management and Marketing
Consumer Behavior
Entrepreneurship

Publications

• Does Writing Source Matter? Comparing Human and AI Copywriting Across Apparel Type and Framing Perspective , (2025)
• Maintaining brand authenticity after an acquisition: the role of acquirer's reputation and operational independence , JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2025)
• Supply chain traceability and transparency: How do fashion companies perform and evaluate? , Family and Consumer Sciences Research Journal (2025)
• Unveiling Sustainability, Traceability, and Transparency in the Textile and Apparel Industry: Exploring Distinctive Concepts and Varied Motivations for Adoption , International Journal of Fashion Design, Technology and Education (2025)
• Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia , INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT (2024)
• Effective video storytelling for small fashion businesses: the mediating role of brand trust , JOURNAL OF FASHION MARKETING AND MANAGEMENT (2024)
• Engaging in Fashion Take-Back Programs: The Role of Loyalty and Perceived Benefits from a Social Exchange Perspective , SUSTAINABILITY (2024)
• Examining the relationship between firm characteristics and Industry 4.0 technology adoption in Vietnam's apparel industry , INTERNATIONAL JOURNAL OF FASHION DESIGN TECHNOLOGY AND EDUCATION (2024)
• How Critical is Sustainability in Enhancing Sustainable Apparel Purchase Intentions? , Journal of the Korean Society of Clothing and Textiles (2024)
• Why do people customize avatars in the metaverse? Curiosity and SOR model perspective , INTERNET RESEARCH (2024)