Delisia Matthews

Delisia Matthews

Associate Professor, TATM

Fashion and Textile Management: Textile Brand Management and Marketing
Textile and Apparel, Technology and Management

Wilson College Directory

About Delisia Matthews

Dr. Delisia R. Matthews is an Associate Professor in the department of Textile and Apparel, Technology and Management within the Wilson College of Textiles. She joined the department Fall, 2015.

Dr. Matthews’ prior academic appointment was with Louisiana State University (LSU) in the Textiles, Apparel Design, and Merchandising department, where she taught Consumer Behavior, Retail Merchandising, and Apparel Entrepreneurship from Fall, 2012 – Spring, 2015. Prior to joining academia, she worked eight years in the marketing research and retail industries for companies such as Procter & Gamble, Nordstrom, and Walmart Corporate Marketing. She frequently incorporates personal examples from her industry experiences within her class lectures. Dr. Matthews was selected as a university-level recipient for the 2017 Outstanding Teacher Award.

Dr. Matthews’ research focuses broadly on consumer behavior. She has investigated various aspects of consumer behavior in relation to apparel/retailing including brand equity, clothing rentals and swaps, eco-friendly apparel, fashion trucks, “Sneakerheads,” plus-size consumers, African-American consumers, and fashion consumer groups.  Dr. Matthews’ awards and honors include the Family and Consumer Sciences Research Journal 2020 Best Paper Award in Apparel, Textiles and Merchandising, the 2019 African American Cultural Center Faculty Fellowship, and numerous “Thank A Teacher” recognitions.


  • Consumer Behavior
  • Branding
  • Retailing
  • Fashion Consumer Groups

Academic Degrees

  • Ph.D. Consumer, Apparel, and Retail Studies, University of North Carolina at Greensboro, 2012
  • M.B.A. Marketing, North Carolina Central University, 2006
  • B.S. Marketing, Tuskegee University, 2000


I wear, therefore I am: investigating sneakerhead culture, social identity, and brand preference among men
Matthews, D., Cryer-Coupet, Q., & Degirmencioglu, N. (2021), FASHION AND TEXTILES, 8(1).
Non-traditional marketplaces in the retail apocalypse: investigating consumers' buying behaviours
Childs, M., Blanchflower, T., Hur, S., & Matthews, D. (2020), INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT.
Beyond Brick and Mortar: The Experiences of U.S. Female Mobile Fashion Truck Entrepreneurs
Matthews, D., Blanchflower, T., & Childs, M. (2019), FAMILY & CONSUMER SCIENCES RESEARCH JOURNAL, 47(4), 307–323.
Collaborative consumption: A business model analysis of second-hand fashion
Gopalakrishnan, S., & Matthews, D. (2018), Journal of Fashion Marketing and Management, 22(3), 354–368.
An An assessment of organic apparel, environmental beliefs and consumer preferences via fashion innovativeness
Matthews, D., & Rothenberg, L. (2017), International Journal of Consumer Studies, 41(5), 526–533.
Consumer decision making when purchasing eco-friendly apparel
Rothenberg, L., & Matthews, D. (2017), International Journal of Retail & Distribution Management, 45(4), 404–418.
Clothing swaps: an exploration of consumer clothing exchange behaviors
Matthews, D., & Hodges, N. N. (2016), Family & Consumer Sciences Research Journal, 45(1), 91–103.
The Michelle Obama influence: an exploration of the first lady’s fashion, style, and impact on women
Matthews, D., Chaney, C., & Opiri, J. A. (2015), Fashion and Textiles, 2(1).

View All Publications


  • FTM 282 - Introduction to Textile Brand Management & Marketing ,
  • FTM 387 - Textile Brand Communication and Promotions ,
  • TTM 582 - Global Textile Brand Management and Marketing ,

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