Delisia Matthews

Dr. Delisia R. Matthews is an Associate Professor in the department of Textile and Apparel, Technology and Management within the Wilson College of Textiles. She joined the department Fall, 2015.

Dr. Matthews’ prior academic appointment was with Louisiana State University (LSU) in the Textiles, Apparel Design, and Merchandising department, where she taught Consumer Behavior, Retail Merchandising, and Apparel Entrepreneurship from Fall, 2012 – Spring, 2015. Prior to joining academia, she worked eight years in the marketing research and retail industries for companies such as Procter & Gamble, Nordstrom, and Walmart Corporate Marketing. She frequently incorporates personal examples from her industry experiences within her class lectures. Dr. Matthews was selected as a university-level recipient for the 2017 Outstanding Teacher Award.

Dr. Matthews’ research focuses broadly on consumer behavior. She has investigated various aspects of consumer behavior in relation to apparel/retailing including brand equity, clothing rentals and swaps, eco-friendly apparel, fashion trucks, “Sneakerheads,” plus-size consumers, African-American consumers, and fashion consumer groups.  Dr. Matthews’ awards and honors include the Family and Consumer Sciences Research Journal 2020 Best Paper Award in Apparel, Textiles and Merchandising, the 2019 African American Cultural Center Faculty Fellowship, and numerous “Thank A Teacher” recognitions.

Research

• Consumer Behavior
• Branding
• Retailing
• Fashion Consumer Groups

Academic Degrees

• Ph.D. Consumer, Apparel, and Retail Studies, University of North Carolina at Greensboro, 2012
• M.B.A. Marketing, North Carolina Central University, 2006
• B.S. Marketing, Tuskegee University, 2000

Publications

I wear, therefore I am: investigating sneakerhead culture, social identity, and brand preference among men

Matthews, D., Cryer-Coupet, Q., & Degirmencioglu, N. (2021), FASHION AND TEXTILES, 8(1). https://doi.org/10.1186/s40691-020-00228-3

Non-traditional marketplaces in the retail apocalypse: investigating consumers' buying behaviours

Childs, M., Blanchflower, T., Hur, S., & Matthews, D. (2020), INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. https://doi.org/10.1108/IJRDM-03-2019-0079

Beyond Brick and Mortar: The Experiences of U.S. Female Mobile Fashion Truck Entrepreneurs

Matthews, D., Blanchflower, T., & Childs, M. (2019), FAMILY & CONSUMER SCIENCES RESEARCH JOURNAL, 47(4), 307–323. https://doi.org/10.1111/fcsr.12304

Collaborative consumption: A business model analysis of second-hand fashion

Gopalakrishnan, S., & Matthews, D. (2018), Journal of Fashion Marketing and Management, 22(3), 354–368. https://doi.org/10.1108/jfmm-05-2017-0049

An An assessment of organic apparel, environmental beliefs and consumer preferences via fashion innovativeness

Matthews, D., & Rothenberg, L. (2017), International Journal of Consumer Studies, 41(5), 526–533. https://doi.org/10.1111/ijcs.12362

Consumer decision making when purchasing eco-friendly apparel

Rothenberg, L., & Matthews, D. (2017), International Journal of Retail & Distribution Management, 45(4), 404–418. https://doi.org/10.1108/ijrdm-06-2016-0099

Clothing swaps: an exploration of consumer clothing exchange behaviors

Matthews, D., & Hodges, N. N. (2016), Family & Consumer Sciences Research Journal, 45(1), 91–103. https://doi.org/10.1111/fcsr.12182

The Michelle Obama influence: an exploration of the first lady’s fashion, style, and impact on women

Matthews, D., Chaney, C., & Opiri, J. A. (2015), Fashion and Textiles, 2(1). https://doi.org/10.1186/s40691-015-0050-9

View All Publications

Teaching

• FTM 282 - Introduction to Textile Brand Management & Marketing ,
• FTM 387 - Textile Brand Communication and Promotions ,
• TTM 582 - Global Textile Brand Management and Marketing ,

Additional Information

News and Media

• Sneakerheads, Not Hypebeasts: Defining a Sneaker-Driven Sub-culture
• Podcast: Sneakerheads