Yingjiao Xu

Dr. Yingjiao Xu, a native Chinese, is an associate professor in the Department of Textile and Apparel, Technology and Management. She holds a B.S. degree in Textile Engineering from China Textile University (now renamed as Donghua University), a M.S. degree in Textile Merchandising from Renmin University of China, and a M.S. degree in Applied Statistics and a Ph.D. degree in Textiles, Apparel, and Merchandising from Louisiana State University.

Dr. Xu joined the faculty of the Wilson College of Textiles in August, 2010. Prior to this, she worked at Ohio University for 10 years, where she taught in the area of Retail Merchandising and conducted research in the area of consumer behavior. While attending graduate school at Renmin University of China in Beijing, Dr. Xu worked part time for several companies, including China International Clothing and Accessories Fair, China National Garment R & D Center, and Beima Trade & Technology Development Company.

Dr. Xu’s research focuses on consumer behavior. She has investigated various types of consumer behaviors, including rational consumer behavior, impulse buying, compulsive buying, and conspicuous consumption, from social, psychological, and cultural perspectives. Her current research projects include: 1) consumer behavior for luxury fashion products; 2) consumer responses to green marketing in the apparel industry; and 3) the role of social media in consumer behavior and in building brand equity for apparel companies.

Academic Degrees

• Ph.D. Human Ecology (Textile, Apparel, and Merchandising), Louisiana State University, 2000
• M.S. Applied Statistics, Louisiana State University, 2000
• M.S. Textile, Apparel and Merchandising, Renmin University of China, 1996
• B.S. Textile Engineering, China Textile University (current name: Dong Hua University), 1993

Publications

Chinese Consumers and the Fashion Market

Xu, Y., Chi, T., & Su, J. (2018). , . (Y. Xu, T. Chi, & J. Su, Eds.), Springer Series in Fashion Business (p. V-). Springer. https://doi.org/10.1007/978-981-10-8429-4

Chinese Male Consumers’ High-End Shirt Consumption: A Perspective of Fabric Attributes

Ruan, Y., Xu, Y., Li, J., & Liu, X. (2018), Chinese Consumers and the Fashion Market. Springer Singapore. https://doi.org/10.1007/978-981-10-8429-4_8

Classification of Virtual Fitting Room (VFR) Technology in the Fashion Industry: From the Perspective of Customer Experience

Lee, H., & Xu, Y. (2018), In International Textiles and Apparel Association’s annual meeting. Cleveland, OH.

Consumer Adoption of Fashion Subscription Retailing: The Moderating Effect of Experiment with Appearance

Tao, Q., & Xu, Y. (2018), In International Textiles and Apparel Association’s annual meeting. Cleveland, OH.

Consumer Behavior toward Luxury Fashion Rental: A Hierarchical Motivations Approach

Ruan, Y., & Xu, Y. (2018), In International Textiles and Apparel Association’s annual meeting. Cleveland, OH.

Exploring Generation Y Consumers’ Fitness Clothing Consumption: A Means-end Chain Approach

Patrick, K., & Xu, Y. (2018), Journal of Textile and Apparel, Technology and Management, 10(3).

Fashion Subscription Retailing: An Exploratory Study of Consumer Perceptions

Tao, Q., & Xu, Y. (2018), Journal of Fashion Marketing and Management, 22(4), 494–508. https://doi.org/10.1108/jfmm-11-2017-0123

Regional Cultural Differences in China Reflected on Men's Traditional Costume

Jia, L., & Xu, Y. (2018), In International Textiles and Apparel Association’s annual meeting. Cleveland, OH.

Second-hand clothing consumption: A generational cohort analysis of the Chinese market

Liang, J., & Xu, Y. (2018), International Journal of Consumer Studies, 10(1), 120–130. https://doi.org/10.1111/ijcs.12393

Brand personality and its impact on brand trust and brand commitment: An empirical study of luxury fashion brands

Tong, X., Su, J., & Xu, Y. (2017), International Journal of Fashion Design, Technology and Education, 11(2), 196–209. https://doi.org/10.1080/17543266.2017.1378732

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Teaching

• FTM382 - Intermediate Textile Brand Management and Marketing ,
• FTM385 - Fashion and the Consumer ,
• TTM585 - Market Research in Textiles ,
• TTM591 - Special Studies in Textile: Consumer Behavior ,