Yingjiao Xu

Yingjiao Xu

Associate Dept. Head and Director of Graduate Programs,
Associate Professor

Fashion and Textile Management: Textile Brand Management and Marketing
Textile and Apparel, Technology and Management

  • Office: College of Textiles 3255
  • Phone: 919-515-1858
College of Textiles Directory

About Yingjiao Xu

Dr. Yingjiao Xu, a native Chinese, is an associate professor in the Department of Textile and Apparel, Technology and Management. She holds a B.S. degree in Textile Engineering from China Textile University (now renamed as Donghua University), a M.S. degree in Textile Merchandising from Renmin University of China, and a M.S. degree in Applied Statistics and a Ph.D. degree in Textiles, Apparel, and Merchandising from Louisiana State University.

Dr. Xu joined the faculty of the Wilson College of Textiles in August, 2010. Prior to this, she worked at Ohio University for 10 years, where she taught in the area of Retail Merchandising and conducted research in the area of consumer behavior. While attending graduate school at Renmin University of China in Beijing, Dr. Xu worked part time for several companies, including China International Clothing and Accessories Fair, China National Garment R & D Center, and Beima Trade & Technology Development Company.

Dr. Xu’s research focuses on consumer behavior. She has investigated various types of consumer behaviors, including rational consumer behavior, impulse buying, compulsive buying, and conspicuous consumption, from social, psychological, and cultural perspectives. Her current research projects include: 1) consumer behavior for luxury fashion products; 2) consumer responses to green marketing in the apparel industry; and 3) the role of social media in consumer behavior and in building brand equity for apparel companies.

Academic Degrees

  • Ph.D. Human Ecology (Textile, Apparel, and Merchandising), Louisiana State University, 2000
  • M.S. Applied Statistics, Louisiana State University, 2000
  • M.S. Textile, Apparel and Merchandising, Renmin University of China, 1996
  • B.S. Textile Engineering, China Textile University (current name: Dong Hua University), 1993

Publications

Chinese Consumers and the Fashion Market
Xu, Y., Chi, T., & Su, J. (Eds.). (2018). , . Springer Singapore. Retrieved from https://dx.doi.org/10.1007/978-981-10-8429-4
Chinese Male Consumers' High-End Shirt Consumption: A Perspective of Fabric Attributes
Ruan, Y., Xu, Y., Li, J., & Liu, X. (2018). Chinese Male Consumers’ High-End Shirt Consumption: A Perspective of Fabric Attributes. In Chinese Consumers and the Fashion Market (pp. 171–191). incollection, Springer Singapore,
Classification of Virtual Fitting Room (VFR) Technology in the Fashion Industry: From the Perspective of Customer Experience
Lee, H., & Xu, Y. (2018), In International Textiles and Apparel Association’s annual meeting. Cleveland, OH.
Consumer Adoption of Fashion Subscription Retailing: The Moderating Effect of Experiment with Appearance
Tao, Q., & Xu, Y. (2018), In International Textiles and Apparel Association’s annual meeting. Cleveland, OH.
Consumer Behavior toward Luxury Fashion Rental: A Hierarchical Motivations Approach
Ruan, Y., & Xu, Y. (2018), In International Textiles and Apparel Association’s annual meeting. Cleveland, OH.
Exploring Generation Y Consumers’ Fitness Clothing Consumption: A Means-end Chain Approach
Patrick, K., & Xu, Y. (2018), Journal of Textile and Apparel, Technology and Management, 10(3).
Fashion subscription retailing: an exploratory study of consumer perceptions
Tao, Q., & Xu, Y. (2018), Journal of Fashion Marketing and Management: An International Journal, 22(4), 494–508. https://doi.org/10.1108/jfmm-11-2017-0123
Regional Cultural Differences in China Reflected on Men's Traditional Costume
Jia, L., & Xu, Y. (2018). Regional Cultural Differences in China Reflected on Men’s Traditional Costume. In International Textiles and Apparel Association’s annual meeting. Cleveland, OH,
Brand personality and its impact on brand trust and brand commitment: an empirical study of luxury fashion brands
Tong, X., Su, J., & Xu, Y. (2017), International Journal of Fashion Design, Technology and Education, 11(2), 196–209. https://doi.org/10.1080/17543266.2017.1378732
Fashion Subscription Retailing: An Exploratory Study of Consumers' Perception
Tao, Q., & Xu, Y. (2017). Fashion Subscription Retailing: An Exploratory Study of Consumers’ Perception. In International Textiles and Apparel Association’s annual meeting. St. Petersburg, FL,

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Teaching

  • FTM382 - Intermediate Textile Brand Management and Marketing ,
  • FTM385 - Fashion and the Consumer ,
  • TTM585 - Market Research in Textiles ,
  • TTM591 - Special Studies in Textile: Consumer Behavior ,

Areas of Expertise