Yingjiao Xu

Bio

Dr. Yingjiao Xu is a Professor in the Department of Textile and Apparel, Technology and Management at the Wilson College of Textiles, North Carolina State University. A native of China, Dr. Xu holds a B.S. in Textile Engineering from Donghua University (formerly China Textile University), an M.S. in Textile Merchandising from Renmin University of China, and both an M.S. in Applied Statistics and a Ph.D. in Human Ecology with a focus on consumer behavior from Louisiana State University.

Dr. Xu joined the Wilson College of Textiles faculty in July 2010. Prior to her appointment at NC State, she served for a decade at Ohio University, where she taught courses in Retail Merchandising and conducted research focused on consumer behavior. During her graduate studies at Renmin University in Beijing, Dr. Xu gained valuable industry experience working with several organizations, including the China International Clothing and Accessories Fair, the China National Garment R&D Center, and Beima Trade & Technology Development Company.

Dr. Xu’s research centers on consumer behavior and market analysis within the textiles and fashion industry. She investigates consumer decision-making from social, psychological, and cultural perspectives, with a recent emphasis on how consumers respond to innovations in fashion retailing. Her work aims to bridge academic insights with practical applications, contributing to a deeper understanding of evolving consumer trends in the global fashion marketplace.

Area(s) of Expertise

Consumer Behavior
Marketing Research
Market Analysis