Yingjiao Xu

Dr. Yingjiao Xu, a native Chinese, is a professor in the Department of Textile and Apparel, Technology and Management. She holds a B.S. degree in Textile Engineering from Donghua University (the former China Textile University), a M.S. degree in Textile Merchandising from Renmin University of China, and a M.S. degree in Applied Statistics and a Ph.D. degree in Textiles, Apparel, and Merchandising from Louisiana State University.

Dr. Xu joined the faculty of the Wilson College of Textiles in August, 2010. Prior to this, she had worked at Ohio University for 10 years, where she taught in the area of Retail Merchandising and conducted research in the area of consumer behavior. While attending graduate school at Renmin University of China in Beijing, Dr. Xu worked part time for several companies, including China International Clothing and Accessories Fair, China National Garment R & D Center, and Beima Trade & Technology Development Company.

Dr. Xu’s research focuses on consumer behavior and market analysis pertaining to the textiles and fashion industry. Her research investigates consumer behaviors from social, psychological, and cultural perspectives. Her current research interests center around consumer behaviors toward innovations in fashion retailing.

Academic Degrees

• PhD Human Ecology (Textile, Apparel, and Merchandising), Louisiana State University, 2000
• MS Applied Statistics, Louisiana State University, 2000
• MS Textile, Apparel and Merchandising, Renmin University of China, 1996
• BS Textile Engineering, China Textile University (current name: Dong Hua University), 1993

Publications

Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects

Lee, H., Xu, Y., & Porterfield, A. (2021), Journal of Fashion Marketing and Management: An International Journal, 25(1), 45–62. https://doi.org/10.1108/JFMM-05-2019-0092

A study of Chinese consumers’ adoption behaviour toward virtual fitting rooms

Li, A., & Xu, Y. (2020), International Journal of Fashion Design, Technology and Education, 13(2), 140–149. https://doi.org/10.1080/17543266.2020.1758798

Classification of virtual fitting room technologies in the fashion industry: from the perspective of consumer experience

Lee, H., & Xu, Y. (2020), International Journal of Fashion Design, Technology and Education, 9, 1–10. https://doi.org/10.1080/17543266.2019.1657505

Consumer adoption of fashion subscription retailing: antecedents and moderating factors

Tao, Q., & Xu, Y. (2020), International Journal of Fashion Design, Technology and Education, 3, 1–11. https://doi.org/10.1080/17543266.2020.1737247

Motivational drivers of Chinese consumers’ brand avoidance behaviours: a perspective of sportswear

Lin, L., Xu, Y., & Tao, Q. (2020), International Journal of Fashion Design, Technology and Education, 1, 1–13. https://doi.org/10.1080/17543266.2020.1719435

Young luxury fashion consumers' preferences in multi-channel environment

Lee, H., Rothenberg, L., & Xu, Y. (2020), INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. https://doi.org/10.1108/IJRDM-11-2018-0253

Chinese Consumers and the Fashion Market

Xu, Y., Chi, T., & Su, J. (2018), In Y. Xu, T. Chi, & J. Su (Eds.), Springer Series in Fashion Business (p. V-). https://doi.org/10.1007/978-981-10-8429-4

Chinese Male Consumers’ High-End Shirt Consumption: A Perspective of Fabric Attributes

Ruan, Y., Xu, Y., Li, J., & Liu, X. (2018), Chinese Consumers and the Fashion Market, pp. 171–191. https://doi.org/10.1007/978-981-10-8429-4_8

Classification of Virtual Fitting Room (VFR) Technology in the Fashion Industry: From the Perspective of Customer Experience

Lee, H., & Xu, Y. (2018), International Textiles and Apparel Association’s annual meeting. Cleveland, OH.

Consumer Adoption of Fashion Subscription Retailing: The Moderating Effect of Experiment with Appearance

Tao, Q., & Xu, Y. (2018), International Textiles and Apparel Association’s annual meeting. Cleveland, OH.

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Teaching

• FTM382 - Intermediate Textile Brand Management and Marketing ,
• FTM385 - Fashion and the Consumer ,
• TTM585 - Market Research in Textiles ,
• TTM580 - Consumer Perspectives in Fashion ,