Yingjiao Xu

Yingjiao Xu

Professor
Director of Ph.D. Graduate Programs

Fashion and Textile Management: Textile Brand Management and Marketing
Textile and Apparel, Technology and Management

Wilson College Directory

About Yingjiao Xu

Dr. Yingjiao Xu, a native Chinese, is a professor in the Department of Textile and Apparel, Technology and Management. She holds a B.S. degree in Textile Engineering from Donghua University (the former China Textile University), a M.S. degree in Textile Merchandising from Renmin University of China, and a M.S. degree in Applied Statistics and a Ph.D. degree in Textiles, Apparel, and Merchandising from Louisiana State University.

Dr. Xu joined the faculty of the Wilson College of Textiles in August, 2010. Prior to this, she had worked at Ohio University for 10 years, where she taught in the area of Retail Merchandising and conducted research in the area of consumer behavior. While attending graduate school at Renmin University of China in Beijing, Dr. Xu worked part time for several companies, including China International Clothing and Accessories Fair, China National Garment R & D Center, and Beima Trade & Technology Development Company.

Dr. Xu’s research focuses on consumer behavior and market analysis pertaining to the textiles and fashion industry. Her research investigates consumer behaviors from social, psychological, and cultural perspectives. Her current research interests center around consumer behaviors toward innovations in fashion retailing.

Academic Degrees

  • PhD Human Ecology (Textile, Apparel, and Merchandising), Louisiana State University, 2000
  • MS Applied Statistics, Louisiana State University, 2000
  • MS Textile, Apparel and Merchandising, Renmin University of China, 1996
  • BS Textile Engineering, China Textile University (current name: Dong Hua University), 1993

Publications

Influence of motivational orientations on consumers’ adoption of virtual fitting rooms (VFRs): moderating effects of fashion leadership and technology visibility
Lee, H., & Xu, Y. (2022), International Journal of Fashion Design, Technology and Education. https://doi.org/10.1080/17543266.2022.2048423
Preferred product attributes for sustainable outdoor apparel: A conjoint analysis approach
Wang, L., Xu, Y., Lee, H., & Li, A. (2022), SUSTAINABLE PRODUCTION AND CONSUMPTION, 1. https://doi.org/10.1016/j.spc.2021.11.011
Virtual Fitting Rooms for Online Apparel Shopping: An Exploration of Consumer Perceptions
Lee, H., Xu, Y., & Porterfield, A. (2022, February 8), FAMILY & CONSUMER SCIENCES RESEARCH JOURNAL, Vol. 2. https://doi.org/10.1111/fcsr.12428
Antecedents and moderators of consumer adoption toward AR-enhanced virtual try-on technology: A stimulus-organism-response approach
Lee, H., Xu, Y., & Porterfield, A. (2021, November 12), INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Vol. 11. https://doi.org/10.1111/ijcs.12760
Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects
Lee, H., Xu, Y., & Porterfield, A. (2021), Journal of Fashion Marketing and Management: An International Journal, 25(1), 45–62. https://doi.org/10.1108/JFMM-05-2019-0092
A study of Chinese consumers’ adoption behaviour toward virtual fitting rooms
Li, A., & Xu, Y. (2020), International Journal of Fashion Design, Technology and Education, 13(2), 140–149. https://doi.org/10.1080/17543266.2020.1758798
Classification of virtual fitting room technologies in the fashion industry: from the perspective of consumer experience
Lee, H., & Xu, Y. (2020), International Journal of Fashion Design, Technology and Education, 9, 1–10. https://doi.org/10.1080/17543266.2019.1657505
Consumer adoption of fashion subscription retailing: antecedents and moderating factors
Tao, Q., & Xu, Y. (2020), International Journal of Fashion Design, Technology and Education, 3, 1–11. https://doi.org/10.1080/17543266.2020.1737247
Motivational drivers of Chinese consumers’ brand avoidance behaviours: a perspective of sportswear
Lin, L., Xu, Y., & Tao, Q. (2020), International Journal of Fashion Design, Technology and Education, 1, 1–13. https://doi.org/10.1080/17543266.2020.1719435
Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers
Lee, H., Xu, Y., & Li, A. (2020), Journal of Fashion Marketing and Management: An International Journal, 24(2), 175–194. https://doi.org/10.1108/jfmm-01-2019-0016

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Teaching

  • FTM382 - Intermediate Textile Brand Management and Marketing ,
  • FTM385 - Fashion and the Consumer ,
  • TTM585 - Market Research in Textiles ,
  • TTM580 - Consumer Perspectives in Fashion ,

Areas of Expertise