Delisia Matthews
Bio
FTM 282 – Introduction to Textile Brand Management and Marketing,Research
Teaching
FTM 387 – Textile Brand Communication and Promotions,
TTM 582 – Global Textile Brand Management and MarketingIn the News
Education
Ph.D. Consumer, Apparel, and Retail Studies University of North Carolina at Greensboro 2012
M.B.A. Marketing North Carolina Central University 2006
B.S. Marketing Tuskegee University 2000
Area(s) of Expertise
Brand Management and Marketing
Consumer Behavior
Publications
- Wearing Is Caring: An Investigation of the Adoption of Black Lives Matter Apparel and Accessories by Non-Blacks , CLOTHING AND TEXTILES RESEARCH JOURNAL (2022)
- I wear, therefore I am: investigating sneakerhead culture, social identity, and brand preference among men , FASHION AND TEXTILES (2021)
- Non-traditional marketplaces in the retail apocalypse: investigating consumers' buying behaviours , INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT (2020)
- Beyond Brick and Mortar: The Experiences of U.S. Female Mobile Fashion Truck Entrepreneurs , FAMILY & CONSUMER SCIENCES RESEARCH JOURNAL (2019)
- Collaborative consumption: a business model analysis of second-hand fashion , JOURNAL OF FASHION MARKETING AND MANAGEMENT (2018)
- An assessment of organic apparel, environmental beliefs and consumer preferences via fashion innovativeness , INTERNATIONAL JOURNAL OF CONSUMER STUDIES (2017)
- Consumer decision making when purchasing eco-friendly apparel , INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT (2017)
- Clothing Swaps: An Exploration of Consumer Clothing Exchange Behaviors , FAMILY & CONSUMER SCIENCES RESEARCH JOURNAL (2016)
- The Michelle Obama influence: an exploration of the first lady’s fashion, style, and impact on women , Fashion and Textiles (2015)