Bio
Worked in the private and public sectors until 1998 when I began an academic career. Received my Ph.D. from the University of Tennessee in 2002 where my research focused on strategic management and technology adoption among U.S. retail firms. First academic appointment was in the College of Hospitality, Retail and Sports Management at the University of South Carolina. In 2008, I moved to NC State to join the Wilson College of Textiles Faculty in the Management area as an Associate Professor. I currently teach and direct masters and Ph.D. students in various applications of marketing research to the apparel and textiles industries. My personal interest is using secondary data to make marketing decisions in quick moving environments.
Research
- Research Methods
- Global Branding
- Marketing Strategy
Teaching
- FTM 220 – Principles of Retail and Supply Chain Management in Textiles ,
- FTM 395 – Fashion and the Consumer (Online) ,
- FTM 482 – Advanced Brand Management and Marketing in Textiles (Traditional & Online) ,
- TTM 585 – Marketing Research in Textiles (Traditional & Online) ,
Education
Ph.D.
Major: Human Ecology, Minor: Statistics
M.S.
Textile Marketing
University of North Carolina Greensboro
B.A.
Political Science - American Foreign Policy
University of North Carolina Greensboro
Area(s) of Expertise
Brand Management and Marketing
