Byoungho Ellie Jin
Named Professor
Albert Myers Distinguished Professor
Textiles Complex 3314
Bio
Research
Dr. Jin’s research interests center on fashion brands’ internationalization, branding, consumers and retailing in emerging markets, and innovative business model. Her research interests have expanded to innovation and competitiveness of small- and medium-sized enterprises and revitalization of the U.S. textile and apparel industry. She has secured approximately $1.6 million in grants from prestigious sponsors such as the U.S. Department of Agriculture, the U.S. Department of Education and the National Research Foundation of Korea. She has published more than 134 refereed papers in a wide range of top-tier journals across diverse relevant disciplines and has received numerous best research paper awards at professional conferences. In addition, she has published two books and four edited books for the series of Global Fashion Brand Management for which she serves co-series editor.
In addition to research excellence, Dr. Jin displays a deep devotion to teaching. Her commitment to rigor and quality in instruction is demonstrated in the recognition and success of her graduate advisees, many of whom have received awards for their research at both the master’s and doctoral levels. She has advised 63 graduate students as either major advisor or committee member. The 12 Ph.D. advisees all secured assistant professor positions in the U.S., Korea and Taiwan. In 2009, she received the Outstanding Graduate Faculty Mentor Award from Oklahoma State University.
Dr. Jin actively shares her expertise with the global textiles and apparel industry. Through funded projects in her specialty area of international apparel management, she has had opportunities to visit and work with industry executives and scholars throughout Europe and Asia and provide consulting services and workshops for them. She’s also been the keynote speaker at academic conferences and spoken at numerous lectures and seminars at different universities across the globe.
Her unique contribution to the discipline is well recognized through several awards. She received the Distinguished Scholar Award in 2019 and Prentice Hall Lecturer Award in 2007 from International Textiles and Apparel association (ITAA), research excellence award from the University of North Carolina at Greensboro in 2014 and from Oklahoma State University in 2008, and teaching excellence award from Yonsei University, Seoul, Korea, in 2001.
She is currently the President of the International Textile and Apparel Association, an advisory board member for the Korea Chamber of Commerce and Industry, and co-editor- in- Chief for Fashion & Textiles. Prior to coming to the North Carolina State University, Dr. Jin served at the University of North Carolina at Greensboro and Oklahoma State University. She served a visiting scholar at University of Macerata, Italy in 2016.
Organizations
- International Textile and Apparel Association (ITAA) – Counselor
- Korean Distribution Association – Member, Board of Director
- The Korea Chamber of Commerce and Industry, Seoul, Korea – Advisory Board Member
Teaching
TTM 585 – Market Research in Textiles,
FTM 382 – Brand Management in Textiles and Apparel
FTM 482 – Global Brand Management in Textiles and Apparel
Education
Post Doctorate International Retailing Michigan State University
A.A.S. Fashion Design Fashion Institute of Technology
Ph.D. Clothing and Textiles Yonsei University
M.S. Clothing and Textiles Yonsei University
B.S. Clothing and Textiles Yonsei University
Area(s) of Expertise
Brand Management and Marketing
Consumer Behavior
Entrepreneurship
Publications
- Acculturation, religiosity, and willingness to accept Korean products among Muslim consumers: an exploratory study , JOURNAL OF ISLAMIC MARKETING (2023)
- Virtual reality as a promotion tool for small independent stores , JOURNAL OF RETAILING AND CONSUMER SERVICES (2022)
- Addressing the contamination issue in collaborative consumption of fashion: does ownership type of shared goods matter? , Journal of Fashion Marketing and Management: An International Journal (2021)
- Assessing Malaysia and Indonesia as emerging retail markets: an institution-based view , INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT (2021)
- Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness , FASHION AND TEXTILES (2021)
- Do fur coats symbolize status or stigma? Examining the effect of perceived stigma on female consumers' purchase intentions toward fur coats , FASHION AND TEXTILES (2021)
- The power of 4th industrial revolution in the fashion industry: what, why, and how has the industry changed? , FASHION AND TEXTILES (2021)
- The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination , Journal of Fashion Marketing and Management: An International Journal (2021)
- Understanding apparel brand evolution patterns in Bangladesh: an industry life cycle perspective , JOURNAL OF FASHION MARKETING AND MANAGEMENT (2021)
- BUSINESS IMPLICATIONS FOR KOREAN PRODUCTS ENTERING MULTICULTURAL MALAYSIAN MARKET , POLISH JOURNAL OF MANAGEMENT STUDIES (2020)
Grants
-Objective #1: Why are companies adopting traceability and transparency? What are their true motivations behind it? -Objective #2: How can the traceability and transparency be measured? Are there any common measures that companies can rely on? If not, can it be developed? How? Based on what factors? -Objective #3: How important are the traceability and transparency effort to companies’ strategic decision to use cotton in their products?
The purpose of this research is to develop market entry plans and global management strategies for South Korean SMEs and start-ups in the consumer goods sector, entering the markets of Malaysia and Indonesia. As the Korean government is promoting the New Southern Policy, the emerging Islamic markets such as Malaysia and Indonesia have become increasingly important. Therefore, this study focuses on (1) researching the successful entry strategy and post-entry growth strategy for Korean consumer goods SMEs and start-ups and (2) understanding Malay and Indonesian consumers’ awareness and attitudes toward Korean products. This study establishes ‘SMEs’ and ‘consumer’ as two subfields of research and plans to conduct exploratory, in-depth, and comparative research over the course of three years.
The purpose of this research is to develop market entry plans and global management strategies for South Korean SMEs and start-ups in the consumer goods sector, entering the markets of Malaysia and Indonesia. As the Korean government is promoting the New Southern Policy, the emerging Islamic markets such as Malaysia and Indonesia have become increasingly important. Therefore, this study focuses on (1) researching the successful entry strategy and post-entry growth strategy for Korean consumer goods SMEs and start-ups and (2) understanding Malay and Indonesian consumers’ awareness and attitudes toward Korean products. This study establishes ‘SMEs’ and ‘consumer’ as two subfields of research and plans to conduct exploratory, in-depth, and comparative research over the course of three years.