Byoungho Ellie Jin
Named Professor
Albert Myers Distinguished Professor
Textiles Complex 3314
Bio
Research
Dr. Jin’s research interests center on fashion brands’ internationalization, branding, consumers and retailing in emerging markets, and innovative business model. Her research interests have expanded to innovation and competitiveness of small- and medium-sized enterprises and revitalization of the U.S. textile and apparel industry. She has secured approximately $1.6 million in grants from prestigious sponsors such as the U.S. Department of Agriculture, the U.S. Department of Education and the National Research Foundation of Korea. She has published more than 134 refereed papers in a wide range of top-tier journals across diverse relevant disciplines and has received numerous best research paper awards at professional conferences. In addition, she has published two books and four edited books for the series of Global Fashion Brand Management for which she serves co-series editor.
In addition to research excellence, Dr. Jin displays a deep devotion to teaching. Her commitment to rigor and quality in instruction is demonstrated in the recognition and success of her graduate advisees, many of whom have received awards for their research at both the master’s and doctoral levels. She has advised 63 graduate students as either major advisor or committee member. The 12 Ph.D. advisees all secured assistant professor positions in the U.S., Korea and Taiwan. In 2009, she received the Outstanding Graduate Faculty Mentor Award from Oklahoma State University.
Dr. Jin actively shares her expertise with the global textiles and apparel industry. Through funded projects in her specialty area of international apparel management, she has had opportunities to visit and work with industry executives and scholars throughout Europe and Asia and provide consulting services and workshops for them. She’s also been the keynote speaker at academic conferences and spoken at numerous lectures and seminars at different universities across the globe.
Her unique contribution to the discipline is well recognized through several awards. She received the Distinguished Scholar Award in 2019 and Prentice Hall Lecturer Award in 2007 from International Textiles and Apparel association (ITAA), research excellence award from the University of North Carolina at Greensboro in 2014 and from Oklahoma State University in 2008, and teaching excellence award from Yonsei University, Seoul, Korea, in 2001.
She is currently the President of the International Textile and Apparel Association, an advisory board member for the Korea Chamber of Commerce and Industry, and co-editor- in- Chief for Fashion & Textiles. Prior to coming to the North Carolina State University, Dr. Jin served at the University of North Carolina at Greensboro and Oklahoma State University. She served a visiting scholar at University of Macerata, Italy in 2016.
Organizations
- International Textile and Apparel Association (ITAA) – Counselor
- Korean Distribution Association – Member, Board of Director
- The Korea Chamber of Commerce and Industry, Seoul, Korea – Advisory Board Member
Teaching
TTM 585 – Market Research in Textiles,
FTM 382 – Brand Management in Textiles and Apparel
FTM 482 – Global Brand Management in Textiles and Apparel
Education
Post Doctorate International Retailing Michigan State University
A.A.S. Fashion Design Fashion Institute of Technology
Ph.D. Clothing and Textiles Yonsei University
M.S. Clothing and Textiles Yonsei University
B.S. Clothing and Textiles Yonsei University
Area(s) of Expertise
Brand Management and Marketing
Consumer Behavior
Entrepreneurship
Publications
- Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia , INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT (2024)
- Effective video storytelling for small fashion businesses: the mediating role of brand trust , JOURNAL OF FASHION MARKETING AND MANAGEMENT (2024)
- Engaging in Fashion Take-Back Programs: The Role of Loyalty and Perceived Benefits from a Social Exchange Perspective , SUSTAINABILITY (2024)
- Examining the relationship between firm characteristics and Industry 4.0 technology adoption in Vietnam's apparel industry , INTERNATIONAL JOURNAL OF FASHION DESIGN TECHNOLOGY AND EDUCATION (2024)
- How Critical is Sustainability in Enhancing Sustainable Apparel Purchase Intentions? , Journal of the Korean Society of Clothing and Textiles (2024)
- Why do people customize avatars in the metaverse? Curiosity and SOR model perspective , INTERNET RESEARCH (2024)
- Why do people interact and buy in the Metaverse? Self-Expansion perspectives and the impact of hedonic adaptation , JOURNAL OF BUSINESS RESEARCH (2024)
- Acculturation, religiosity, and willingness to accept Korean products among Muslim consumers: an exploratory study , JOURNAL OF ISLAMIC MARKETING (2023)
- Do contingencies matter between organizational capabilities and SME export performance? , REVIEW OF INTERNATIONAL BUSINESS AND STRATEGY (2023)
- Does beauty encourage sharing? Exploring the role of physical attractiveness and racial similarity in collaborative fashion consumption , JOURNAL OF BUSINESS RESEARCH (2023)
Grants
-Objective #1: Why are companies adopting traceability and transparency? What are their true motivations behind it? -Objective #2: How can the traceability and transparency be measured? Are there any common measures that companies can rely on? If not, can it be developed? How? Based on what factors? -Objective #3: How important are the traceability and transparency effort to companies������������������ strategic decision to use cotton in their products?
The purpose of this research is to develop market entry plans and global management strategies for South Korean SMEs and start-ups in the consumer goods sector, entering the markets of Malaysia and Indonesia. As the Korean government is promoting the New Southern Policy, the emerging Islamic markets such as Malaysia and Indonesia have become increasingly important. Therefore, this study focuses on (1) researching the successful entry strategy and post-entry growth strategy for Korean consumer goods SMEs and start-ups and (2) understanding Malay and Indonesian consumers������������������ awareness and attitudes toward Korean products. This study establishes ���������������SMEs������������������ and ���������������consumer������������������ as two subfields of research and plans to conduct exploratory, in-depth, and comparative research over the course of three years.
The purpose of this research is to develop market entry plans and global management strategies for South Korean SMEs and start-ups in the consumer goods sector, entering the markets of Malaysia and Indonesia. As the Korean government is promoting the New Southern Policy, the emerging Islamic markets such as Malaysia and Indonesia have become increasingly important. Therefore, this study focuses on (1) researching the successful entry strategy and post-entry growth strategy for Korean consumer goods SMEs and start-ups and (2) understanding Malay and Indonesian consumers������������������ awareness and attitudes toward Korean products. This study establishes ���������������SMEs������������������ and ���������������consumer������������������ as two subfields of research and plans to conduct exploratory, in-depth, and comparative research over the course of three years.