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Delisia Matthews

Assoc Professor

Textiles Complex 3319


Dr. Delisia R. Matthews is an Associate Professor in the department of Textile and Apparel, Technology and Management within the Wilson College of Textiles. She joined the department Fall, 2015. Dr. Matthews’ prior academic appointment was with Louisiana State University (LSU) in the Textiles, Apparel Design, and Merchandising department, where she taught Consumer Behavior, Retail Merchandising, and Apparel Entrepreneurship from Fall, 2012 – Spring, 2015. Prior to joining academia, she worked eight years in the marketing research and retail industries for companies such as Procter & Gamble, Nordstrom, and Walmart Corporate Marketing. She frequently incorporates personal examples from her industry experiences within her class lectures. Dr. Matthews was selected as a university-level recipient for the 2017 Outstanding Teacher Award.Dr. Matthews’ research focuses broadly on consumer behavior. She has investigated various aspects of consumer behavior in relation to apparel/retailing including brand equity, clothing rentals and swaps, eco-friendly apparel, fashion trucks, “Sneakerheads,” plus-size consumers, African-American consumers, and fashion consumer groups.  Dr. Matthews’ awards and honors include the Family and Consumer Sciences Research Journal 2020 Best Paper Award in Apparel, Textiles and Merchandising, the 2019 African American Cultural Center Faculty Fellowship, and numerous “Thank A Teacher” recognitions.


  • Consumer Behavior
  • Branding
  • Retailing
  • Fashion Consumer Groups


FTM 282 – Introduction to Textile Brand Management and Marketing,
FTM 387 – Textile Brand Communication and Promotions,
TTM 582 – Global Textile Brand Management and Marketing

In the News


Ph.D. Consumer, Apparel, and Retail Studies University of North Carolina at Greensboro 2012

M.B.A. Marketing North Carolina Central University 2006

B.S. Marketing Tuskegee University 2000

Area(s) of Expertise

Brand Management and Marketing
Consumer Behavior


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