Marguerite Moore

Bio

Worked in the private and public sectors until 1998 when I began an academic career. Received my Ph.D. from the University of Tennessee in 2002 where my research focused on strategic management and technology adoption among U.S. retail firms. First academic appointment was in the College of Hospitality, Retail and Sports Management at the University of South Carolina. In 2008, I moved to NC State to join the Wilson College of Textiles Faculty in the Management area as an Associate Professor. I currently teach and direct masters and Ph.D. students in various applications of marketing research to the apparel and textiles industries. My personal interest is using secondary data to make marketing decisions in quick moving environments.

Research

• Research Methods
• Global Branding
• Marketing Strategy

Teaching

• FTM 220 – Principles of Retail and Supply Chain Management in Textiles ,
• FTM 395 – Fashion and the Consumer (Online) ,
• FTM 482 – Advanced Brand Management and Marketing in Textiles (Traditional & Online) ,
• TTM 585 – Marketing Research in Textiles (Traditional & Online) ,

Area(s) of Expertise

Brand Management and Marketing

Publications

• Development of Eco-Friendly Soy Protein Fiber: A Comprehensive Critical Review and Prospects , Fibers (2024)
• Environmental Sustainability Analysis of Rotary-Screen Printing and Digital Textile Printing , AATCC JOURNAL OF RESEARCH (2024)
• Promoting Sustainable Consumption: The Roles of Consumers' Domain-Specific Environmental Knowledge and Personality Traits , SUSTAINABILITY (2024)
• Automatic defect detection for fabric printing using a deep convolutional neural network , INTERNATIONAL JOURNAL OF FASHION DESIGN TECHNOLOGY AND EDUCATION (2021)
• The effect of technology driven mergers and acquisitions on firm performance in the US textile industry , JOURNAL OF THE TEXTILE INSTITUTE (2022)
• Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness , FASHION AND TEXTILES (2021)
• Establishing Operational Norms for Labor Rights Standards Implementation in Low-Cost Apparel Production , SUSTAINABILITY (2021)
• Exploring young consumer's decision-making for luxury co-branding combinations , INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT (2020)
• Profiling Digital Printing Technology Adoption in the Fashion Industry: A New Approach to Exploring Innovation Diffusion , INTERNATIONAL JOURNAL OF INNOVATION AND TECHNOLOGY MANAGEMENT (2021)
• Social network analysis of an emerging innovation: direct-to-garment printing technology , JOURNAL OF FASHION MARKETING AND MANAGEMENT (2020)

View all publications