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Yingjiao Xu


Director of Ph.D. Graduate Programs

Textiles Complex 3261


Dr. Yingjiao Xu, a native Chinese, is a professor in the Department of Textile and Apparel, Technology and Management. She holds a B.S. degree in Textile Engineering from Donghua University (the former China Textile University), a M.S. degree in Textile Merchandising from Renmin University of China, and a M.S. degree in Applied Statistics and a Ph.D. degree in Textiles, Apparel, and Merchandising from Louisiana State University.

Dr. Xu joined the faculty of the Wilson College of Textiles in August, 2010. Prior to this, she had worked at Ohio University for 10 years, where she taught in the area of Retail Merchandising and conducted research in the area of consumer behavior. While attending graduate school at Renmin University of China in Beijing, Dr. Xu worked part time for several companies, including China International Clothing and Accessories Fair, China National Garment R & D Center, and Beima Trade & Technology Development Company.

Dr. Xu’s research focuses on consumer behavior and market analysis pertaining to the textiles and fashion industry. Her research investigates consumer behaviors from social, psychological, and cultural perspectives. Her current research interests center around consumer behaviors toward innovations in fashion retailing.


PhD Human Ecology Louisiana State University 2000

MS Applied Statistics Louisiana State University 2000

MS Textile, Apparel and Merchandising Renmin University of China 1996

BS Textile Engineering Dong Hua University 1993

Area(s) of Expertise

Brand Management and Marketing
Consumer Behavior


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