Yingjiao Xu
Professor
Alumni Distinguished Graduate Professor
Department of Textile and Apparel, Technology and Management
Textiles Complex 3261
Bio
Dr. Yingjiao Xu is a Professor in the Department of Textile and Apparel, Technology and Management at the Wilson College of Textiles, North Carolina State University. A native of China, Dr. Xu holds a B.S. in Textile Engineering from Donghua University (formerly China Textile University), an M.S. in Textile Merchandising from Renmin University of China, and both an M.S. in Applied Statistics and a Ph.D. in Human Ecology with a focus on consumer behavior from Louisiana State University.
Dr. Xu joined the Wilson College of Textiles faculty in July 2010. Prior to her appointment at NC State, she served for a decade at Ohio University, where she taught courses in Retail Merchandising and conducted research focused on consumer behavior. During her graduate studies at Renmin University in Beijing, Dr. Xu gained valuable industry experience working with several organizations, including the China International Clothing and Accessories Fair, the China National Garment R&D Center, and Beima Trade & Technology Development Company.
Dr. Xu’s research centers on consumer behavior and market analysis within the textiles and fashion industry. She investigates consumer decision-making from social, psychological, and cultural perspectives, with a recent emphasis on how consumers respond to innovations in fashion retailing. Her work aims to bridge academic insights with practical applications, contributing to a deeper understanding of evolving consumer trends in the global fashion marketplace.
Education
PhD Human Ecology Louisiana State University 2000
MS Applied Statistics Louisiana State University 2000
MS Textile, Apparel and Merchandising Renmin University of China 1996
BS Textile Engineering Dong Hua University 1993
Area(s) of Expertise
Consumer Behavior
Marketing Research
Market Analysis
Publications
- Navigating the AI Customization Landscape: An Exploratory Study of Consumer Perceptions , JOURNAL OF INTERNET COMMERCE (2025)
- Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping , JOURNAL OF FASHION MARKETING AND MANAGEMENT (2024)
- Consumer coping via fashion shopping during the COVID-19 pandemic: a Stimulus-Organism-Response (SOR) approach , INTERNATIONAL JOURNAL OF FASHION DESIGN TECHNOLOGY AND EDUCATION (2024)
- Consumption of Sustainable Denim Products: The Contribution of Blockchain Certified Eco-Labels , JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH (2024)
- Impacts of the COVID-19 infodemic on emotions through cognitive appraisals , ONLINE INFORMATION REVIEW (2024)
- The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs) , JOURNAL OF FASHION MARKETING AND MANAGEMENT (2024)
- Transforming luxury: young consumers' motivations towards purchasing virtual luxury non-fungible token wearables , INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT (2024)
- Walking the Talk: Unraveling the Influence of the Sustainability Features of Leather Alternatives on Consumer Behavior toward Running Shoes , SUSTAINABILITY (2024)
- Chinese consumers' adoption intention toward smart closet: a perspective of psychological needs and motivations , INTERNATIONAL JOURNAL OF FASHION DESIGN TECHNOLOGY AND EDUCATION (2023)
- Understanding consumer face mask consumption: a MaxDiff-based cluster analysis , JOURNAL OF THE TEXTILE INSTITUTE (2023)