Byoungho Ellie Jin

Research

Dr. Jin’s research interests center on fashion brands’ internationalization, branding, consumers and retailing in emerging markets, and innovative business model. Her research interests have expanded to innovation and competitiveness of small- and medium-sized enterprises and revitalization of the U.S. textile and apparel industry. She has secured approximately $1.6 million in grants from prestigious sponsors such as the U.S. Department of Agriculture, the U.S. Department of Education and the National Research Foundation of Korea. She has published more than 129 refereed papers in a wide range of top-tier journals across diverse relevant disciplines and has received numerous best research paper awards at professional conferences. In addition, she has published two books and four edited books for the series of Global Fashion Brand Management for which she serves co-series editor.

In addition to research excellence, Dr. Jin displays a deep devotion to teaching. Her commitment to rigor and quality in instruction is demonstrated in the recognition and success of her graduate advisees, many of whom have received awards for their research at both the master’s and doctoral levels. She has advised 63 graduate students as either major advisor or committee member. The 12 Ph.D. advisees all secured assistant professor positions in the U.S., Korea and Taiwan. In 2009, she received the Outstanding Graduate Faculty Mentor Award from Oklahoma State University.

Dr. Jin actively shares her expertise with the global textiles and apparel industry. Through funded projects in her specialty area of international apparel management, she has had opportunities to visit and work with industry executives and scholars throughout Europe and Asia and provide consulting services and workshops for them. She’s also been the keynote speaker at academic conferences and spoken at numerous lectures and seminars at different universities across the globe.

Her unique contribution to the discipline is well recognized through several awards.  She received the Distinguished Scholar Award in 2019 and Prentice Hall Lecturer Award in 2007 from International Textiles and Apparel association (ITAA), research excellence award from the University of North Carolina at Greensboro in 2014 and from Oklahoma State University in 2008, and teaching excellence award from Yonsei University, Seoul, Korea, in 2001.

She is presently President Elect at ITAA, an advisory board member for the Korea Chamber of Commerce and Industry, and  co-editor- in- Chief for Fashion & Textiles. Prior to coming to the North Carolina State University, Dr. Jin served at the University of North Carolina at Greensboro and Oklahoma State University. She served a visiting scholar at University of Macerata, Italy in 2016.

Academic Degrees

• Post Doctorate International Retailing, Michigan State University,
• A.A.S. Fashion Design, Fashion Institute of Technology,
• Ph.D. Clothing and Textiles, Yonsei University,
• M.S. Clothing and Textiles, Yonsei University,
• B.S. Clothing and Textiles, Yonsei University,

Publications

Addressing the contamination issue in collaborative consumption of fashion: does ownership type of shared goods matter?

Kim, N. L., & Jin, B. E. (2020), Journal of Fashion Marketing and Management: An International Journal. https://doi.org/10.1108/JFMM-11-2019-0265

Brand and retailer co-branding Examining factors to favourably change consumers' brand evaluations

Childs, M., & Jin, B. E. (2020), JOURNAL OF FASHION MARKETING AND MANAGEMENT. https://doi.org/10.1108/JFMM-03-2019-0061

Changing the game to compete: Innovations in the fashion retail industry from the disruptive business model

Jin, B. E., & Shin, D. C. (2020), BUSINESS HORIZONS, 63(3), 301–311. https://doi.org/10.1016/j.bushor.2020.01.004

Does effective cost transparency increase price fairness? An analysis of apparel brand strategies

Jung, S., Cho, H. J., & Jin, B. E. (2020), JOURNAL OF BRAND MANAGEMENT. https://doi.org/10.1057/s41262-020-00191-w

How far can brands go to defend themselves? The extent of negative publicity impact on proactive consumer behaviors and brand equity

Woo, H., Jung, S., & Jin, B. E. (2020), Business Ethics: A European Review, 9. https://doi.org/10.1111/beer.12246

Retailer-brand collaborations: testing key strategies to increase consumers' urgency to buy

Childs, M., & Jin, B. E. (2020), INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. https://doi.org/10.1108/IJRDM-06-2019-0199

The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination

Jin, B. E., Yang, H., & Kim, N. L. (2020), Journal of Fashion Marketing and Management: An International Journal. https://doi.org/10.1108/JFMM-10-2019-0232

Why buy new when one can share? Exploring collaborative consumption motivations for consumer goods

Kim, N. L., & Jin, B. E. (2020), International Journal of Consumer Studies, 11. https://doi.org/10.1111/ijcs.12551

Effect of country image and materialism on the quality evaluation of Korean products

Jin, B. E., Kim, N. L., Yang, H., & Jung, M. (2019), Asia Pacific Journal of Marketing and Logistics, 32(2), 386–405. https://doi.org/10.1108/APJML-11-2018-0456

Examining pre-purchase intention and post-purchase consequences of international online outshopping (IOO): The moderating effect of E-tailer's country image

Ramkumar, B., & Jin, B. E. (2019), JOURNAL OF RETAILING AND CONSUMER SERVICES, 49, 186–197. https://doi.org/10.1016/j.jretconser.2019.03.021

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Grants

Korean Firms' Market Entry and Global Management Strategies in Malaysia and Indonesia: Focusing on Consumer Goods SMEs and Startups

National Research Foundation of Korea(3/01/19 - 12/31/20)

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Korean Firms' Market Entry and Global Management Strategies in Malaysia and Indonesia: Focusing on Consumer Goods SMEs and Startups

Sponsor: National Research Foundation of Korea

Start Date: 3/01/19

End Date: 12/31/20

Abstract

The purpose of this research is to develop market entry plans and global management strategies for South Korean SMEs and start-ups in the consumer goods sector, entering the markets of Malaysia and Indonesia. As the Korean government is promoting the New Southern Policy, the emerging Islamic markets such as Malaysia and Indonesia have become increasingly important. Therefore, this study focuses on (1) researching the successful entry strategy and post-entry growth strategy for Korean consumer goods SMEs and start-ups and (2) understanding Malay and Indonesian consumers’ awareness and attitudes toward Korean products. This study establishes ‘SMEs’ and ‘consumer’ as two subfields of research and plans to conduct exploratory, in-depth, and comparative research over the course of three years.

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Organizations

• International Textile and Apparel Association (ITAA) - President-Elect
• Korean Distribution Association - Member, Board of Directors
• Fashion & Textiles - Co Editor-in-Chief
• The Korea Chamber of Commerce and Industry, Seoul, Korea - Advisory Board Member

Teaching

• TTM 585 - Market Research in Textiles ,
• FTM 382 - Intermediate Textile Brand Management and Marketing ,
• FTM 482 - Advanced Brand Management and Marketing in Textiles ,
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