Byoungho Ellie Jin

Research

Dr. Jin’s research interests center on fashion brands’ internationalization, branding, consumers and retailing in emerging markets, and cross-cultural consumer and retail studies. Her research interests have expanded to innovation and competitiveness of small- and medium-sized enterprises and revitalization of the U.S. textile and apparel industry. She has secured approximately $1.6 million in grants from prestigious sponsors such as the U.S. Department of Agriculture, the U.S. Department of Education and the National Research Foundation of Korea. She has published more than 125 refereed papers in a wide range of top-tier journals across diverse relevant disciplines and has received numerous best research paper awards at professional conferences. In addition, she has published two books and four edited books for the series of Global Fashion Brand Management for which she serves co-series editor.

In addition to research excellence, Dr. Jin displays a deep devotion to teaching. Her commitment to rigor and quality in instruction is demonstrated in the recognition and success of her graduate advisees, many of whom have received awards for their research at both the master’s and doctoral levels. She has advised 63 graduate students as either major advisor or committee member. The 12 Ph.D. advisees all secured assistant professor positions in the U.S., Korea and Taiwan. In 2009, she received the Outstanding Graduate Faculty Mentor Award from Oklahoma State University.

Dr. Jin actively shares her expertise with the global textiles and apparel industry. Through funded projects in her specialty area of international apparel management, she has had opportunities to visit and work with industry executives and scholars throughout Europe and Asia and provide consulting services and workshops for them. She’s also been the keynote speaker at academic conferences and spoken at numerous lectures and seminars at different universities across the globe.

Her unique contribution to the discipline is well recognized through several awards.  She received the Distinguished Scholar Award in 2019 and Prentice Hall Lecturer Award in 2007 from International Textiles and Apparel association (ITAA), research excellence award from the University of North Carolina at Greensboro in 2014 and from Oklahoma State University in 2008, and teaching excellence award from Yonsei University, Seoul, Korea, in 2001.

She is presently Vice President Planning at ITAA, an advisory board member for the Korea Chamber of Commerce and Industry, and an associate editor for Clothing and Textiles Research Journal and co-editor- in- Chief for Fashion & Textiles. Prior to coming to the North Carolina State University, Dr. Jin served at the University of North Carolina at Greensboro and Oklahoma State University. She served a visiting scholar at University of Macerata, Italy in 2016.

Academic Degrees

• Post Doctorate International Retailing, Michigan State University,
• A.A.S. Fashion Design, Fashion Institute of Technology,
• Ph.D. Clothing and Textiles, Yonsei University,
• M.S. Clothing and Textiles, Yonsei University,
• B.S. Clothing and Textiles, Yonsei University,

Publications

How far can brands go to defend themselves? The extent of negative publicity impact on proactive consumer behaviors and brand equity

Woo, H., Jung, S., & Jin, B. E. (2020), Business Ethics: A European Review, 9. https://doi.org/10.1111/beer.12246

Effect of country image and materialism on the quality evaluation of Korean products

Jin, B. E., Kim, N. L., Yang, H., & Jung, M. (2019), Asia Pacific Journal of Marketing and Logistics, ahead-of-print(ahead-of-print). https://doi.org/10.1108/APJML-11-2018-0456

Examining pre-purchase intention and post-purchase consequences of international online outshopping (IOO): The moderating effect of E-tailer's country image

Ramkumar, B., & Jin, B. E. (2019), JOURNAL OF RETAILING AND CONSUMER SERVICES, 49, 186–197. https://doi.org/10.1016/j.jretconser.2019.03.021

NIE-based SME brand building in foreign markets: an exploratory study

Chung, J.-E., Jin, B., Jeong, S. W., & Yang, H. (2019), JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 28(1), 63–79. https://doi.org/10.1108/JPBM-10-2016-1331

Older female consumers’ environmentally sustainable apparel consumption

Kim, G., & Jin, B. E. (2019), Journal of Fashion Marketing and Management: An International Journal, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JFMM-04-2019-0068

Process innovation in the global fashion industry

Jin, B., & Cedrola, E. (Eds.). (2019). , . New York, NY: Palgrave Macmillan.

Process innovation: Hidden secret to success and efficiency

Jin, B., Cedroda, E., & Kim, N. (2019), In B. Jin & E. Cedrola (Eds.), Process innovation in the global fashion industry. New York, NY: Palgrave Macmillan.

Prototypical brands and cultural influences Enhancing a country's image via the marketing of its products

Jin, B., Yang, H., & Kim, N. (2019), MANAGEMENT DECISION, 57(11), 3159–3176. https://doi.org/10.1108/MD-01-2018-0057

The temporal effects of social and business networks on international performance of South Korean SMEs

Jeong, S. W., Jin, B. E., & Jung, S. (2019), Asia Pacific Journal of Marketing and Logistics, 31(4), 1042–1057. https://doi.org/10.1108/APJML-08-2018-0326

When do high prices lead to purchase intention? Testing two layers of moderation effects

Son, J., & Jin, B. E. (2019), Asia Pacific Journal of Marketing and Logistics, 6. https://doi.org/10.1108/APJML-07-2018-0271

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Grants

Korean Firms' Market Entry and Global Management Strategies in Malaysia and Indonesia: Focusing on Consumer Goods SMEs and Startups

National Research Foundation of Korea(3/01/19 - 12/31/19)

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Korean Firms' Market Entry and Global Management Strategies in Malaysia and Indonesia: Focusing on Consumer Goods SMEs and Startups

Sponsor: National Research Foundation of Korea

Start Date: 3/01/19

End Date: 12/31/19

Abstract

The purpose of this research is to develop market entry plans and global management strategies for South Korean SMEs and start-ups in the consumer goods sector, entering the markets of Malaysia and Indonesia. As the Korean government is promoting the New Southern Policy, the emerging Islamic markets such as Malaysia and Indonesia have become increasingly important. Therefore, this study focuses on (1) researching the successful entry strategy and post-entry growth strategy for Korean consumer goods SMEs and start-ups and (2) understanding Malay and Indonesian consumers’ awareness and attitudes toward Korean products. This study establishes ‘SMEs’ and ‘consumer’ as two subfields of research and plans to conduct exploratory, in-depth, and comparative research over the course of three years.

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Organizations

• International Textile and Apparel Association (ITAA) - Vice President of Planning
• Clothing & Textiles Research Journal - Associate Editor for International/ Retailing/Merchandising Management and Industry track
• Korean Distribution Association - Member, Board of Directors
• Fashion & Textiles - Co Editor-in-Chief
• The Korea Chamber of Commerce and Industry, Seoul, Korea - Advisory Board Member

Teaching

• TTM 585 - Market Research in Textiles ,
• FTM 382 - Intermediate Textile Brand Management and Marketing ,
• FTM 482 - Advanced Brand Management and Marketing in Textiles ,
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